Thought Leadership

Workforce or Workforced?

There is a lot of debate these days about the future of the post-pandemic workplace, and especially generational differences in work styles and preferences. The spotlight is especially focused on the latest generation to enter the workforce, Gen Z. As one recent Fortune headline told the story, “Managing Gen Z is like working with […]

October 12th, 2022|

A Six Country Survey: Public and Employee Expectations of Business Amid War in Ukraine

KRC Research, working with Weber Shandwick’s Geopolitical Strategy & Risk Group, conducted a public opinion poll in Canada, France, Germany, Japan, the United Kingdom and United States, to uncover how the public and employees across six countries expect business leaders to take action amid the war in Ukraine, as well as long-term geopolitical issues.

The survey was […]

May 11th, 2022|

The Contribution Effect: Redefining the Employee/Employer Relationship

A new study conducted by KRC Research for United Minds illustrates why contributions from both employer and employee is the secret to a committed, resilient, and successful workforce.

Today’s organizations are experiencing continuous, unprecedented change. From how, where, and even why work gets done, to shifting expectations around the need for physical, mental, and emotional […]

November 4th, 2021|

Home Country as Stakeholder: The Rising Geopolitical Risk for Business Leaders

KRC Research, in partnership with Weber Shandwick’s Geopolitical Strategy & Risk Group, has released Home Country as Stakeholder: The Rising Geopolitical Risk for Business Leaders.

COVID-19 super-charged conversations among corporate leaders about the role of business in the world. And as businesses rethink, reevaluate and reassess their role in a post-COVID world and heightened […]

August 31st, 2021|

Employee Activism in the Age of Purpose: Employees (UP)Rising

KRC Research, in partnership with Weber Shandwick and United Minds has released Employee Activism in the Age of Purpose: Employees (UP)Rising as an expansion upon Weber’s extensive work on corporate activism. While our previous research focuses on the impact of CEO activism on consumers, technology professionals and marketing and communications leaders, this latest study […]

June 3rd, 2019|

Survey of U.S. Psychiatrists Reveals Support for Delegating Authority to Pharmacists to Administer Long-Acting Injectable Antipsychotic Therapies to Patients Living With Serious Mental Illness

Serious mental illness affects almost 9.8 million[i],[ii] Americans and with only 25,000 psychiatrists practicing nationwide[iii],[iv], new research reveals psychiatrist support for delegating authority to pharmacists to administer long acting injectable (LAI) antipsychotic therapies to patients living with serious mental illness.

In partnership with Weber Shandwick and KRC Research, Janssen Pharmaceuticals funded a survey of psychiatrists across […]

August 29th, 2018|

Battle of the Wallets: The Changing Landscape of Consumer Activism

At a time when consumers appear to increasingly vote with their wallets, either in support of or against companies, Weber Shandwick and KRC Research surveyed consumers in the US and the UK to explore the motivations behind consumer activism. The research, Battle of the Wallets: The Changing Landscape of Consumer Activism, investigates the motivations behind […]

February 12th, 2018|

The Company Behind the Brand II: In Goodness We Trust

Weber Shandwick, in partnership with KRC Research, released The Company behind the Brand II: In Goodness We Trust, a second installment in The Company behind the Brand series. The new survey, conducted among consumers and executives across 21 markets worldwide, found that today’s consumers are increasingly expecting companies to deliver well-being to their lives while closely watching how […]

April 24th, 2017|

AI-Ready or Not: Artificial Intelligence Here We Come!

As companies confront the next wave of the information age—the era of Artificial Intelligence (Al)—Weber Shandwick partnered with KRC Research to conduct Al-Ready or Not: Artificial Intelligence Here We Come!, a survey among consumers in five global markets and augmented with how well marketers are aligned with those perspectives. AI is undoubtedly transforming business. Our […]

October 20th, 2016|

The Dawn of CEO Activism

Weber Shandwick, in partnership with KRC Research, released The Dawn of CEO Activism. This survey of American adults gauges awareness of and attitudes toward CEOs speaking out on important societal issues. We have identified CEO activism as a new dynamic executive engagement platform that has the ability to drive and differentiate corporate reputation. The research […]

September 9th, 2016|