Thought Leadership

The Company Behind the Brand II: In Goodness We Trust

Weber Shandwick, in partnership with KRC Research, released The Company behind the Brand II: In Goodness We Trust, a second installment in The Company behind the Brand series. The new survey, conducted among consumers and executives across 21 markets worldwide, found that today’s consumers are increasingly expecting companies to deliver well-being to their lives while closely watching how […]

April 24th, 2017|

AI-Ready or Not: Artificial Intelligence Here We Come!

As companies confront the next wave of the information age—the era of Artificial Intelligence (Al)—Weber Shandwick partnered with KRC Research to conduct Al-Ready or Not: Artificial Intelligence Here We Come!, a survey among consumers in five global markets and augmented with how well marketers are aligned with those perspectives. AI is undoubtedly transforming business. Our […]

October 20th, 2016|

The Dawn of CEO Activism

Weber Shandwick, in partnership with KRC Research, released The Dawn of CEO Activism. This survey of American adults gauges awareness of and attitudes toward CEOs speaking out on important societal issues. We have identified CEO activism as a new dynamic executive engagement platform that has the ability to drive and differentiate corporate reputation. The research […]

September 9th, 2016|

KRC’s Thought Leadership & Content Creation Model

Click here to download the webinar presentation slides, or view them in the player below.

At the annual Public Relations Society of America 2015 International Conference and a webinar on January 14, KRC shared our comprehensive approach to creating meaningful, original content that commands coverage and engages stakeholders.

In this era where content is in demand 24-7, this approach […]

January 14th, 2016|

Millennials@Work: Perspectives on Reputation

KRC Research, in partnership with leading global communications and engagement firm Weber Shandwick and the Institute for Public Relations (IPR), found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job. The survey reveals Millennials’ hyper-focus […]

December 9th, 2015|

Social Media’s Role in Crisis Management

No company is immune to reputational assaults via social media, and effectively responding to digital attacks often requires an interdisciplinary approach to social crisis management.  One essential member of the crisis response team is in-house legal counsel.  The role of legal counsel in ensuring regulatory and legal compliance at times of crisis is critical, […]

November 18th, 2015|

Engaging Today’s Automotive Engineers

Technology’s impact on driving has influenced nearly every facet of the auto industry. In an effort to better understand how rapid changes in the media landscape are impacting how automotive engineers consume information, Weber Shandwick and KRC Research commissioned a report titled Engaging Today’s Automotive Engineers: How to Reach Those Powering Us Forward.

The study is […]

November 9th, 2015|

The Honeywell Smart Building Score

KRC Research partnered with Honeywell to develop and field its survey of smart buildings in the United States, after which KRC developed scores and rated attributes for several building types and U.S. cities.  From Honeywell.com:

“From San Francisco to New York, buildings dot skylines and punctuate cities, taking on many shapes and purposes, from airports […]

October 28th, 2015|

The Female CEO Reputation Premium?

Weber Shandwick, in partnership with KRC Research, released The Female CEO Reputation Premium? Differences & Similarities, a supplementary report to The CEO Reputation Premium: Gaining Advantage in the Engagement Era (March 2015). This survey of more than 1,750 senior executives worldwide indicates that corporate and CEO reputations are largely gender-blind when it comes to […]

June 30th, 2015|

Civility in America 2014

The fifth installment of Civility in America from global public relations firm Weber Shandwick and public affairs firm Powell Tate with KRC Research looks at civility through a generational lens to better understand what the future holds for society.

Civility in America 2014 reiterates that America has a civility deficit. The overwhelming majority of each […]

October 22nd, 2014|