Company Overview

KRC Research, a part of The Weber Shandwick Collective, is a global full-service public opinion research consultancy. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines.

Our insights have shaped breakthrough communications and marketing campaigns around the globe. As an independent unit of the Interpublic Group of Companies (IPG), KRC is the primary research partner to leading branding, communications, and advertising firms within the network including Weber Shandwick, Powell Tate, Golin, Sawmill, FutureBrand, McCann, Jack Morton, FCB, Octagon, and more. This unique relationship allows us to offer integrated consulting services across service areas.

Based in Washington, DC, we have conducted research in over 50 countries and dozens of languages around the world. Well-known and respected by outlets around the world, our research is regularly covered by news and trade media including the New York Times, Wall Street Journal, Washington Post, USA Today and other outlets of note.

Our People

Staffed with market research professionals from the worlds of political campaigns, consumer marketing, journalism and academia, we are passionate about what we do, flexible, practical, creative, knowledgeable and fast. In fact, no other firm can match our agility, teamwork, expertise, global networks and experience to deliver answers to your critical business questions on time and on budget no matter how high the stakes or tight the deadlines.

Our Clients

KRC Research has deep, longstanding expertise across a number of industries and specialty areas. From consumer brands to government agencies, from advocacy groups to healthcare firms, KRC offers tailored research and insightful results in every sector. The clients listed on this site represent a small sample of those partners whom KRC has helped or continues to help meet their research needs.