As the 2024 campaigns accelerate in the U.S. elections, KRC Research –in partnership with Weber Shandwick, Powell Tate, and United Minds– surveyed American consumers and employees on the role of business in national elections. The findings shine a light on the shifting landscape of public opinion at the intersection of business and politics.

Most Americans, both consumers and employees, expect businesses to speak up about and act on critical societal issues, help bridge societal divisions, and stand up for democratic principles. Yet they also expect businesses, including their employers, to maintain political neutrality in the workplace.

Read the full report here.