KRC Insights Blog

KRC Insights

Facebook: The Real Threat They Face

As Facebook CEO Mark Zuckerberg demonstrated over the last several days with his congressional testimonial, Facebook continues to dominate headlines with threats they are facing as an organization.

Two of these threats are getting almost all the coverage, but I would argue a third issue is far more serious – […]

April 12th, 2018|

KRC Helps Those Who Help Others

In a pro bono capacity, KRC Research recently surveyed current and prospective donors on behalf of Greater Boston Legal Services (GBLS). KRC’s work was designed to help them better understand the mindset of their current and prospective donors as well as test how to optimize their messaging and communications […]

April 11th, 2018|

The Broken Promise of Big Data

We were told that marketing would be forever turned upside down.  The end of communications as we knew it was just around the corner.  Finally, we would retire John Wanamaker’s famous axiom – “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

But while technology and […]

March 10th, 2017|

KRC Authors Chapter in “Sentiment Analysis in Social Networks” Book

KRC has written a chapter in the Sentiment Analysis in Social Networks book by Federico Alberto Pozzi, Elisabetta Fersini, Enza Messina, and Bing Liuwhich looks at the role of social networks in modern society. In our chapter titled The Human Advantage: Leveraging the Power of Predictive Analytics to […]

November 15th, 2016|

Ideas for Success

This past summer, KRC had a truly fantastic class of summer interns.  We believe that we’re able to consistently find great interns because we offer them an experience that is much more rewarding than just photocopying or going on coffee runs.  Instead, we have our interns dive headfirst into […]

November 2nd, 2016|

What Data Teaches Us About Hispanic Audiences

In honor of Hispanic Heritage Month, we’re highlighting some of the most recent insights about this socially, culturally, and politically influential demographic group and how marketers are responding to this ever-changing and increasingly visible demographic.

First, much of the growth of the Hispanic or Latino demographic can be attributed to […]

October 11th, 2016|

An Intern Answers the Questions that She Asked in Her Own KRC Interview

Written by Ruth Aitken (Class of 2017, Tulane University)

In the first few months of 2016, I was studying abroad in Madrid but already missing my home metropolis of Washington, D.C. In my daydreams, I played a starring role as Vivacious Young Professional with Amazing Internship in the setting of […]

August 19th, 2016|

The CEO Activist and Corporate Reputation: Five Tenets of CEO Activism

by Mark David Richards, Senior Vice President

Companies and their CEOs have long worked to influence public policy on issues that affect their core business and bottom-line, but corporate and business leaders have typically remained neutral on controversial social issues. In recent years, more CEOs are speaking up […]

June 22nd, 2016|

What is CEO Reputation Premium, and Why Does it Matter for Your Organization?

It’s hard to argue that the past decade has been positive for CEOs and large multinational corporations. Between a global financial crisis, the spread of worldwide protest movements (such as Occupy Wall Street), and a massive backlash against executive-level compensation, companies — and their top leaders — have faced […]

April 22nd, 2016|

How Much Incivility Will American Voters Tolerate in the Race to the White House?

by Mark David Richards, Senior Vice President, and Lindsay Gutekunst, Vice President

The American president is elected of the people, by the people, for the people. Last night, thousands of Iowans began the lengthy democratic process of choosing the next president. Just what does it […]

February 2nd, 2016|