About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

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  • How Much Incivility Will American Voters Tolerate in the Race to the White House?

How Much Incivility Will American Voters Tolerate in the Race to the White House?

  • February 2nd, 2016

by Mark David Richards, Senior Vice President, and Lindsay Gutekunst, Director

The American president is elected of the people, by the people, for the people. Last night, thousands of Iowans began the lengthy democratic process of choosing the next president. Just what does it take to be elected president in of the United States in 2016? Looking at the current race, you would think that incivility wins support. In fact, most Americans see this year’s presidential primary […]