About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

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  • On-Line and Telephone Methods in Quantitative Research

On-Line and Telephone Methods in Quantitative Research

  • August 20th, 2014

Written by Jen Sosin, Chief Research Strategist

Market researchers are often challenged by the choice between conducting quantitative surveys online, usually by tapping pre-recruited panels of respondents, or conducting surveys by telephone. The choice is often framed as a choice between high-cost, high-reliability telephone surveys, and low-cost, low-reliability on-line surveys. There is some truth to this frame, but it is not the entire truth. For example, telephone surveys are not always reliable, and on-line surveys are not always low cost. […]