About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

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  • Going Off Script

Going Off Script

  • April 2nd, 2015

Written by Anita Sharma, Vice President

In research, it’s usually pretty important to have a script. Scripts, often questionnaires or focus group discussion guides, make our work easier and more efficient by making sure we’re asking the right questions and getting the answers we need while maintaining consistency among participants. But on a recent trip to Jordan, I was reminded that collecting data goes beyond a script: it’s just as important to adapt, observe, and listen.

UNHCR, the UN Refugee […]