About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

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  • Gender and the C-Suite: The Female CEO Reputation Premium

Gender and the C-Suite: The Female CEO Reputation Premium

  • July 2nd, 2015

By Mark David Richards, PhD, Senior Vice President, Managing Supervisor

The success of an organization depends in large part on its reputation. Reputation among an organization’s stakeholders is influenced by a variety of drivers which cluster in three fundamental pillars: what the organization offers (e.g., the quality of its products and services), what the organization values (e.g., honest and ethical, caring), and perceptions of the organization’s future (its current and anticipated financial performance). Reputation drivers ultimately […]