About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

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  • #SocialWeb17: Key Insights

#SocialWeb17: Key Insights

  • May 30th, 2017

By Bradley Honan, CEO

I recently served as the Program Chairman of the Social Media and Web Analytics Innovation Summit (#SocialWeb17) in San Francisco.  We had many terrific conversations with executives from Twitter, Facebook, LinkedIn, Amazon, Wired Magazine, MGM Grand Resorts, and A&W Root Beer, among others.

For those unable to attend, I wanted to call out 10 important insights and key trends that we discussed:

1)    The Rise of Social ROI

Everyone from large enterprise businesses to small […]