About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and decades of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

KRC Insights

  • Battle of the Wallets: The Changing Landscape of Consumer Activism

Battle of the Wallets: The Changing Landscape of Consumer Activism

  • February 12th, 2018

At a time when consumers appear to increasingly vote with their wallets, either in support of or against companies, Weber Shandwick and KRC Research surveyed consumers in the US and the UK to explore the motivations behind consumer activism. The research, Battle of the Wallets: The Changing Landscape of Consumer […]