At KRC Research...
We provide customized research solutions that power business, marketing and communications strategies around the world.
What We Do
KRC Research is a full-service market and opinion research firm.
We conduct surveys, focus groups, and interviews to generate insights, test ideas, develop messages, track awareness, and measure success.
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January 15, 2010, posted by Peter Shafer
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Latest News
January 22, 2010
The American Public Response to the Earthquake in Haiti
Nearly half of American families are donating money to Haitian relief efforts and a similar proportion are sending their contributions online or via text messaging, according to a poll released today by KRC Research.
January 12, 2010
New Findings from KRC Research: Insights for a New Year
In 2010, consumers will be looking to spend more time with families without spending more money. Younger consumers, African Americans and Hispanics are most likely to feel optimistic—presenting opportunities for marketers who can tap this energy to help them jump-start their futures.
December 2009
Proving Your Worth: Managing Client Expectations
By Victoria Sneed, Executive Vice President, KRC Research, Washington, D.C., and Erin Tassey, Vice President, Powell Tate, Washington, D.C.
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