About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

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KRC Insights Blog

Surviving the Holidays

KRC’s Data-Driven Guide to Surviving the Holidays

  • November 25th, 2014

Written by John Norris, Research Director

On the KRC Insights blog, we try to shed light on some weighty and important topics – from ethics in market research, to views on Corporate America, to a logo’s impact on a company’s identity.  But at this time, of year we know your attention is focused on one key question: How am I going to make it through the holidays this year?

Luckily, our KRC Pulse Poll is ripe with insight into this question.  […]