About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

KRC in the News

KRC News Outlets 14

Read more news »

KRC Insights

  • The CEO Activist and Corporate Reputation: Five Tenets of CEO Activism

The CEO Activist and Corporate Reputation: Five Tenets of CEO Activism

  • June 22nd, 2016

by Mark David Richards, Senior Vice President

Companies and their CEOs have long worked to influence public policy on issues that affect their core business and bottom-line, but corporate and business leaders have typically remained neutral on controversial social issues. In recent years, more CEOs are speaking up on social issues unrelated to their company’s business. A new study by Weber Shandwick, “The Dawn of CEO Activism,” conducted in partnership with KRC Research, shows that CEO activists […]