About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

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KRC Insights Blog

  • Insights from KRC’s Media Poll Database

Insights from KRC’s Media Poll Database

  • March 23rd, 2015

Written by Emily Colligan, Vice President

As mentioned in a previous blog post, KRC maintains an expansive and proprietary Media Poll Database that tracks PR/thought leadership polls picked up in the news. To date, we have logged over 900 unique polls with this tool. Each poll is categorized by features like methodology, topic, tone, and pickup. When designing a new poll with a PR client, we use this database to surface polls on similar topics that have been conducted […]