About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

Learn more about KRC:

KRC in the News

KRC News Outlets 14

Read more news »

KRC Insights Blog

  • Scottish Referendum Raises Questions for Political Polling

Scottish Referendum Raises Questions for Political Polling

  • September 22nd, 2014

Written by Anita Sharma, Vice President.

The Scottish referendum on independence landed at the intersection of personal and professional for me. I have fond memories of studying at the University of Edinburgh during college. From the moment my plane landed in Edinburgh, I was struck by the country’s beauty (could the grass be any greener?), the kindness of Scots (could they be any more fun or interesting), and the richness of its history (just Google Mary Queen of Scots or […]