About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

Learn more about KRC:

KRC in the News

KRC News Outlets 14

Read more news »

KRC Insights Blog

  • The Value of Education

The Value of Education

  • September 3rd, 2014

Written by Amy Emmatty, Senior Vice President

Do you actually use your degree?

I do. Every day. While this is often viewed as an anomaly, in research it seems more common than you’d think. Market Research draws people from a variety of academic disciplines often based in the social sciences or programs focused on business results. Among us are degrees in Applied Demography(me), Public Policy, Philosophy, Sociology, Political Science, Business, Survey Research and Marketing. And every one of us is leveraging […]