About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

Learn more about KRC:

KRC in the News

KRC News Outlets 14

Read more news »

KRC Insights Blog

  • Business Can – and Must – Do Better

Business Can – and Must – Do Better

  • September 17th, 2014

Written by Bradley Honan, CEO

In a national survey of 1,000 Americans conducted by KRC Research, 71% gave Corporate America’s performance a grade of “C” or lower. One-third of American surveyed disagreed with the statement, “what is good for American business is good for America.” No doubt some of this is in direct response to the slow and lumbering economy, but there is real widespread negativity – even outright anger that exists.

But even frustrated and angry, the American public believes that […]