About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

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  • What is CEO Reputation Premium, and why does it matter for your organization?

What is CEO Reputation Premium, and why does it matter for your organization?

  • April 22nd, 2016

By Bradley Honan, CEO

It’s hard to argue that the past decade has been positive for CEOs and large multinational corporations. Between a global financial crisis, the spread of worldwide protest movements (such as Occupy Wall Street), and a massive backlash against executive-level compensation, companies — and their top leaders — have faced significant, consistent threats to their reputations.

As this is happening, though, long-term research consistently underscores that CEO reputation is one of the fundamental drivers […]