About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

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  • Maple Syruping Lessons for Marketing Data

Maple Syruping Lessons for Marketing Data

  • April 26th, 2017

By Bradley Honan, CEO

In short: boil it down!

My family and I recently returned from spring vacation where among other things, my kids and I made maple syrup from some trees in my mother’s yard.  As we did this, I was struck by the critical lessons that maple syruping could teach us marketers!

For those of you unfamiliar with the process of making maple syrup, here is a quick overview:
As springtime approaches, trees begin transferring the sap […]