About KRC

About KRC

KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies. Our global quantitative and qualitative market research solutions help inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines. By using proven methodologies and pulling from over 30 years of experience interpreting consumer feedback, we deliver meaningful insights and actionable recommendations to our clients around the globe.

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KRC Insights

  • KRC Authors Chapter in “Sentiment Analysis in Social Networks” Book

KRC Authors Chapter in “Sentiment Analysis in Social Networks” Book

  • November 15th, 2016

By Bradley Honan, CEO

I am pleased to announce that KRC has written a chapter in the Sentiment Analysis in Social Networks book by Federico Alberto Pozzi, Elisabetta Fersini, Enza Messina, and Bing Liuwhich looks at the role of social networks in modern society. In our chapter titled The Human Advantage: Leveraging the Power of Predictive Analytics to Strategically Optimize Social Campaigns, Derek Richer and I highlight our important work on digital content evaluation and predictive analytics, […]