krc@krcresearch.com

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So far krc@krcresearch.com has created 41 entries.

The Female CEO Reputation Premium?

Weber Shandwick, in partnership with KRC Research, released The Female CEO Reputation Premium? Differences & Similarities, a supplementary report to The CEO Reputation Premium: Gaining Advantage in the Engagement Era (March 2015). This survey of more than 1,750 senior executives worldwide indicates that corporate and CEO reputations are largely gender-blind when it comes to […]

June 30th, 2015|

Letter From The Campaign Trail: What Hillary’s REALLY Hard At Work On

If you are Hillary Clinton, the announcement that former Maryland Governor Martin J. O’Malley will seek the Democratic nomination was probably met by a yawn.  O’Malley is polling no more than 3% against Clinton nationally and under 5% in both Iowa and New Hampshire.  Nearly 8 in 10 Democrats are unfamiliar with him.

So is […]

June 15th, 2015|

CEOs Stepping Up to the Plate

On March 26th, 2015, Salesforce CEO Marc Benioff tweeted to his over 150,000 followers, “Today we are canceling all programs that require our customers/employees to travel to Indiana to face discrimination.”

Salesforce is one of the largest American cloud computing companies with annual revenue of over $4 billion.  Each year, Salesforce holds a major conference […]

June 4th, 2015|

The KRC Internship Experience: An Insider’s Perspective

Written by Dylan Luper, Research Associate

An internship at KRC Research is a rewarding professional experience. As a previous intern myself, I can attest to the fact that an internship at KRC affords the opportunity to work with the best researchers in the industry on behalf of some of the most dynamic businesses and organizations […]

June 2nd, 2015|

Six Keys to Successful Employee Research

Written by Doug Baker, Senior Vice President

Employee engagement has become an important initiative for many companies over the past several years. One might say that there is a crisis in employee engagement. As our 2013 Employee Rising research shows, employers around the world are not effectively communicating with their employees, and as a result only […]

May 8th, 2015|

KRC Digital & Social INSIGHT Series: Interview with Jen Golbeck, University of Maryland, Pt. 1

Today KRC is launching a new INSIGHT series – an ongoing series of interviews with experts in the digital and social media space.  For our first installment we interviewed Jennifer Golbeck, director of the Human-Computer Interaction Lab and an associate professor at the University of Maryland.

Jennifer is a leader in social media research and […]

May 1st, 2015|

Insights from KRC’s Media Poll Database

As mentioned in a previous blog post, KRC maintains an expansive and proprietary Media Poll Database that tracks PR/thought leadership polls picked up in the news. To date, we have logged over 900 unique polls with this tool. Each poll is categorized by features like methodology, topic, tone, and pickup. When designing a new […]

March 23rd, 2015|

A Guide to International Focus Groups

As Doug pointed out previously, traveling for focus groups, especially internationally, can be an exciting challenge. But once you overcome the travel obstacles, you want to make sure the research is executed as flawlessly as it would be in the United States.  In 2014 alone, KRC Research conducted focus groups in thirteen international markets. […]

February 9th, 2015|

The Travails and Triumphs of a Focus Group Traveler

Written by Doug Baker, Senior Vice President

Let’s say you’re considering working in market research. You really like the idea of asking questions, uncovering motivations, and finding solutions. But can you handle the spontaneous, quick-thinking, survival-of-the-fittest world of market research? Think I’m kidding? Over the course of my 20+ year career in market research, I’ve […]

January 30th, 2015|

A Picture of Homelessness and Domestic Violence – And How KRC Gives Back

The holiday season – it’s the most wonderful time of year, right? For many, the holiday season is a time for shopping, vacations, and extravagant (and borderline gluttonous) meals. For many others, however, the holidays are just another time to buckle down, or another time to get through. Though the DC area boasts some […]

December 12th, 2014|