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Letter From The Campaign Trail: What Hillary’s REALLY Hard At Work On

By Bradley Honan, CEO

If you are Hillary Clinton, the announcement that former Maryland Governor Martin J. O’Malley will seek the Democratic nomination was probably met by a yawn.  O’Malley is polling no more than 3% against Clinton nationally and under 5% in both Iowa and New Hampshire.  Nearly 8 in 10 Democrats are unfamiliar […]

June 15th, 2015|

CEOs Stepping Up to the Plate

 By Brenna Curti, Research Assistant

On March 26th, 2015, Salesforce CEO Marc Benioff tweeted to his over 150,000 followers, “Today we are canceling all programs that require our customers/employees to travel to Indiana to face discrimination.”

Salesforce is one of the largest American cloud computing companies with annual revenue of over $4 billion.  Each year, Salesforce […]

June 4th, 2015|

The KRC Internship Experience: An Insider’s Perspective

Written by Dylan Luper, Research Associate

An internship at KRC Research is a rewarding professional experience. As a previous intern myself, I can attest to the fact that an internship at KRC affords the opportunity to work with the best researchers in the industry on behalf of some of the most dynamic businesses and organizations […]

June 2nd, 2015|

Customer Satisfaction Research: Part 1

Written by Roy Persson, Vice President

I love buffalo home fries.  I’ve been a loyal and satisfied customer of T’s restaurant for over 20 years.  But it’s more than their buffalo home fries that keeps me coming back as a satisfied customer.  Every so often I get the opportunity to travel back to my home state, […]

May 28th, 2015|

Six Keys to Successful Employee Research

Written by Doug Baker, Senior Vice President

Employee engagement has become an important initiative for many companies over the past several years. One might say that there is a crisis in employee engagement. As our 2013 Employee Rising research shows, employers around the world are not effectively communicating with their employees, and as a result only […]

May 8th, 2015|

KRC Digital & Social INSIGHT Series: Interview with Jen Golbeck, University of Maryland, Pt. 1

Today KRC is launching a new INSIGHT series – an ongoing series of interviews with experts in the digital and social media space.  For our first installment we interviewed Jennifer Golbeck, director of the Human-Computer Interaction Lab and an associate professor at the University of Maryland.

Interview by Derek Richer, Senior Vice President

Jennifer is a leader in […]

May 1st, 2015|

Going Off Script

Written by Anita Sharma, Vice President

In research, it’s usually pretty important to have a script. Scripts, often questionnaires or focus group discussion guides, make our work easier and more efficient by making sure we’re asking the right questions and getting the answers we need while maintaining consistency among participants. But on a recent trip […]

April 2nd, 2015|

Insights from KRC’s Media Poll Database

Written by Emily Colligan, Senior Vice President

As mentioned in a previous blog post, KRC maintains an expansive and proprietary Media Poll Database that tracks PR/thought leadership polls picked up in the news. To date, we have logged over 900 unique polls with this tool. Each poll is categorized by features like methodology, topic, tone, […]

March 23rd, 2015|

Engaging Conversation: Anita Sharma

On occasion, the KRC Insights blog will feature an Engaging Conversation with a member of our team. This week, Anita Sharma (left) shares her thoughts on research, her most interesting projects, and some personal passions.

Your title: Vice President
Your office location: Washington, DC
Places you’ve lived: Washington, Philadelphia, New York, Connecticut, Edinburgh, Kuwait
Languages you speak: English, […]

February 20th, 2015|

A Guide to International Focus Groups

Written by Laura Mirengoff, Director

As Doug pointed out previously, traveling for focus groups, especially internationally, can be an exciting challenge. But once you overcome the travel obstacles, you want to make sure the research is executed as flawlessly as it would be in the United States.  In 2014 alone, KRC Research conducted focus groups […]

February 9th, 2015|