No company is immune to reputational assaults via social media, and effectively responding to digital attacks often requires an interdisciplinary approach to social crisis management. One essential member of the crisis response team is in-house legal counsel. The role of legal counsel in ensuring regulatory and legal compliance at times of crisis is critical, and with persistent episodes of digital vulnerability transpiring globally, determining the needs and preparedness of corporate counsel is crucial to successful reputation management. Weber Shandwick partnered with KRC Research to explore the perspectives of in-house legal counsel on social media crises.
For a detailed look at the findings, see the full report, titled “Social Media’s Role in Crisis Management: A Call for Greater Vigilance,” or view the infographic. For the perspective of Senior Vice President/Management Supervisor Mark Richards, see his post on our KRC Insights blog.