December 2018—A national KRC Research survey conducted for the National Aging and Disability Transportation Center (NADTC) assesses and profiles the transportation experiences and needs of older adults (60+) and younger adults with disabilities (18 to 59). The study, also conducted among transportation caregivers, finds that older adults and people with disabilities are facing significant […]
KRC Research provides initial insights on why the 2018 election turned out the way that it did, plus with a brief overview of how the pre-election polling performed. Click the link for the analysis.
As Facebook CEO Mark Zuckerberg demonstrated over the last several days with his congressional testimonial, Facebook continues to dominate headlines with threats they are facing as an organization.
Two of these threats are getting almost all the coverage, but I would argue a third issue is far more serious – the growing defection of marketers […]
In a pro bono capacity, KRC Research recently surveyed current and prospective donors on behalf of Greater Boston Legal Services (GBLS). KRC’s work was designed to help them better understand the mindset of their current and prospective donors as well as test how to optimize their messaging and communications approach in order to assist […]
We were told that marketing would be forever turned upside down. The end of communications as we knew it was just around the corner. Finally, we would retire John Wanamaker’s famous axiom – “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
But while technology and platforms have indeed changed marketing […]
KRC has written a chapter in the Sentiment Analysis in Social Networks book by Federico Alberto Pozzi, Elisabetta Fersini, Enza Messina, and Bing Liuwhich looks at the role of social networks in modern society. In our chapter titled The Human Advantage: Leveraging the Power of Predictive Analytics to Strategically Optimize Social Campaigns, we highlight our […]
This past summer, KRC had a truly fantastic class of summer interns. We believe that we’re able to consistently find great interns because we offer them an experience that is much more rewarding than just photocopying or going on coffee runs. Instead, we have our interns dive headfirst into the actual work that we […]
In honor of Hispanic Heritage Month, we’re highlighting some of the most recent insights about this socially, culturally, and politically influential demographic group and how marketers are responding to this ever-changing and increasingly visible demographic.
First, much of the growth of the Hispanic or Latino demographic can be attributed to the coming-of-age of the “NextGen” […]
Written by Ruth Aitken (Class of 2017, Tulane University)
In the first few months of 2016, I was studying abroad in Madrid but already missing my home metropolis of Washington, D.C. In my daydreams, I played a starring role as Vivacious Young Professional with Amazing Internship in the setting of Best City in America (I’m biased). I […]
by Mark David Richards, Senior Vice President
Companies and their CEOs have long worked to influence public policy on issues that affect their core business and bottom-line, but corporate and business leaders have typically remained neutral on controversial social issues. In recent years, more CEOs are speaking up on social issues unrelated to their company’s business. […]