Technology’s impact on driving has influenced nearly every facet of the auto industry. In an effort to better understand how rapid changes in the media landscape are impacting how automotive engineers consume information, Weber Shandwick and KRC Research commissioned a report titled Engaging Today’s Automotive Engineers: How to Reach Those Powering Us Forward.
The study is […]
KRC Research partnered with Honeywell to develop and field its survey of smart buildings in the United States, after which KRC developed scores and rated attributes for several building types and U.S. cities. From Honeywell.com:
“From San Francisco to New York, buildings dot skylines and punctuate cities, taking on many shapes and purposes, from airports […]
KRC is continuing a new INSIGHT series – an ongoing series of interviews with experts in the digital and social media space. For our second installment, we continued our conversation with Jennifer Golbeck, director of the Human-Computer Interaction Lab and associate professor at the University of Maryland.
Jennifer is a leader in social media research and a […]
In first blog post on this topic, we left you justifications for why companies should be running customer satisfaction research. As mentioned previously, there are many different insights that can come out of this type of research. We’ve witnessed a variety of approaches, from the power of social media to the intimacy of an in-depth interview, […]
By Mark David Richards, PhD, Senior Vice President, Managing Supervisor
The success of an organization depends in large part on its reputation. Reputation among an organization’s stakeholders is influenced by a variety of drivers which cluster in three fundamental pillars: what the organization offers (e.g., the quality of its products and services), what the organization […]
Weber Shandwick, in partnership with KRC Research, released The Female CEO Reputation Premium? Differences & Similarities, a supplementary report to The CEO Reputation Premium: Gaining Advantage in the Engagement Era (March 2015). This survey of more than 1,750 senior executives worldwide indicates that corporate and CEO reputations are largely gender-blind when it comes to […]
If you are Hillary Clinton, the announcement that former Maryland Governor Martin J. O’Malley will seek the Democratic nomination was probably met by a yawn. O’Malley is polling no more than 3% against Clinton nationally and under 5% in both Iowa and New Hampshire. Nearly 8 in 10 Democrats are unfamiliar with him.
So is […]
On March 26th, 2015, Salesforce CEO Marc Benioff tweeted to his over 150,000 followers, “Today we are canceling all programs that require our customers/employees to travel to Indiana to face discrimination.”
Salesforce is one of the largest American cloud computing companies with annual revenue of over $4 billion. Each year, Salesforce holds a major conference […]
Written by Dylan Luper, Research Associate
An internship at KRC Research is a rewarding professional experience. As a previous intern myself, I can attest to the fact that an internship at KRC affords the opportunity to work with the best researchers in the industry on behalf of some of the most dynamic businesses and organizations […]
Written by Doug Baker, Senior Vice President
Employee engagement has become an important initiative for many companies over the past several years. One might say that there is a crisis in employee engagement. As our 2013 Employee Rising research shows, employers around the world are not effectively communicating with their employees, and as a result only […]
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