The Social Sandbox is a research tool that allows us to test social media content before going live.
We recruit consumers (or other target audiences) to spend time on a page that looks exactly like Facebook or YouTube but is customizable and fully secure. We post content on that page, inviting participants to comment freely and discuss what they see -thus providing us with immediate insight into the most effective messages and approaches.
Use the Social Sandbox to:
By analyzing social media conversations and flow in a test environment likely consumer trends and reactions can be detected, allowing you to optimize your social media strategy before going live. Monitoring the reactions of target consumers to message concepts will remove guesswork and help enhance message development. The results are messages that are more relevant, more compelling, and more engaging to your target consumers. In addition, you can identify important subgroups within your target audiences and tailor messages just for them. Benefits include: