Doug Baker is Senior Vice President at KRC Research. He leads and conducts oversight for research projects across the globe and has over 15 years of experience developing and analyzing both quantitative and qualitative research.
Doug has particular experience in corporate reputation management, branding, positioning and message testing, public affairs, issues management, and employee communications. Doug also has expertise in complex quantitative research designs, including research that involving complex sampling and questionnaires, large data sets, international surveys and focus groups, online methodologies, interactive combinations of phone and mail, and in-person intercepts.
Before working at KRC, Doug was a Project Manager at Peter Hart Research. He was also the lead researcher for two major federal government communications programs.
Doug has a B.A. in Government and Politics from Northwest Missouri State University and an M.A. in American Politics from the University of Maryland.