Staffed with market research professionals from the worlds of political campaigns, consumer marketing, journalism and academia, we are passionate about what we do, flexible, practical, creative, knowledgeable and fast.
If fact, no other firm can match our agility, teamwork, expertise, global networks and experience to deliver answers to your critical business questions on time and on budget no matter how high the stakes or tight the deadlines.
At KRC Research, our goal is to provide knowledge and insights that can build, drive and enhance business marketing and communications decisions. Our approach rests on the following beliefs:
Our research planning process is as rigorous as our research implementation, seeking clarity and consensus on research goals and parameters.
Our research is designed to provide clear answers to communications questions - what should be communicated, how, and to whom.
We deliver debriefs and reports that are not only thorough and insightful, but clear in meaning and accompanied by clear recommendations.
As an independent unit of the Interpublic Group of Companies, we are the research partner to many of the world's leading public relations, advertising and communications agencies. Our insights have shaped breakthrough communications and marketing campaigns around the world.