Primary Research Services

  • Quantitative Research―surveys, tracking polls, panel studies, copy tests. Phone, in-person, mail, on-line, intercepts

  • Qualitative Research―focus groups, triads, friendship pairs. In-depth one-on-one interviews, including cognitive interviews

  • Hybrid Research―such as dial groups and moment-by-moment analyses


Research Consulting Services

  • Re-analysis and Evaluation of Existing Research

  • Development and Management of Research Plans―including recommendations for methodologies and oversight of multiple research providers

  • Meeting Facilitation―including facilitation of strategic planning meetings and KRC’s Message Summit

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