KRC Research offers specialized skills and expertise in the following areas:

• Reaching Highly Targeted and Narrow Audiences―opinion leaders, C-level executives, B2B decision-makers and specialized consumer populations―we talk to the right audiences for each assignment.
  
  
• Research on Complex and Controversial Issues―from biotechnology to litigation threats, our research uncovers what drives attitudes around hard-to-explain issues and how to influence opinion.
  
  
• Global and Comparative Multinational Research―we’ve conducted research in 60 countries across six continents, and excel in managing research across geography, languages, and cultures.
  
  
• Rapid Turnaround and Crisis Communications Research―building on a political heritage of rapid response, no firm moves faster than KRC.
  
  
• Hybrid Designs―research that combines qualitative and quantitative techniques, to deliver both the texture of in-depth interviewing and the reliability of random-sample surveys. We get just the right mix for you.
  
  
• Multimode Research―research that combines phone, mail, Internet and in-person interview techniques in order to reach the right respondents in the right way.

At KRC we continually strive to offer our clients research products that meet their specific challenges. We have developed a number of proprietary products to meet our clients’ needs.

• KRC’s OnLine Plus—a quick-turnaround web-based research technique that gathers both qualitative feedback and quantitative measures on new concepts.
  
  
• KRC Pinpoint—a multiphase research program to identify the most effective messages for influencing opinions and/or changing behavior.
  
  
• KRC’s AR² Measurement Model—a systematic approach to measuring communications outcomes and ROI.
  
  
• KRC Speed Brand—a rapid, interactive research process that quickly generates and assesses core brand attributes, leading to a clear and well-tested brand platform.
  
  
• KRC Message Summit—a professionally facilitated brainstorming session including the client, agencies, key advisors and experts, leading to rapid consensus around a message or brand platform.