KRC Research

What We Do...

KRC uses data to cut through the noise to help you make better decisions.

KRC Research conducts customized primary and secondary research, using both qualitative and quantitative research techniques. Using such traditional tools as surveys, one-on-one interviews and focus groups, as well as the most recent internet-based technologies, we excel in multiple areas of research:

Below is a brief overview of our research capabilities.

Finding Your Advocates

Your advocates today may not be your advocates tomorrow. KRC's segmentation techniques identify and define audiences and provide insights to help you inspire audiences to take action.

Measuring Impact & ROI

There's nothing worse than campaigns or messages that fall flat. KRC has the measurement tools and techniques that allow you to assess and adjust your marketing and communications efforts in time.

Reputation Renovation

The most admired organizations strike a balance between proactive and reactive reputation management. Where are you on that scale?

Finding the Right Messages

Only the right messages get the right results. Why leave that to chance when you can use KRC's simple and proven process to identify the right themes, the right words and the right tone to get the right results.

Research to Generate News

Good data can lead to great headlines. KRC's surveys result in clear, relevant and reliable results, easily explained, with high potential to attract media interest.

Materials Testing

The best materials are clear, credible and compelling. KRC specializes in testing marketing and communication tools from design to finished product, including websites, advertisements, logos, speeches, brochures and much more.

Landscape Assessments

The road map to success begins with a landscape assessment. KRC provides a thorough analysis of current attitudes, purchase drivers, behaviors and trends.

Responding to a Crisis

Crisis comes in all shapes and sizes, and when you least expect it. Don't overlook the value of good data in a crisis; KRC doesn't. Good research doesn't take weeks or months, KRC can get you insights overnight to help you plan, respond and act on the fly.

Please contact us for more information.

Latest News

July 20, 2010

USA Today Snapshot

June 23, 2010

Civility in Society and Media

Nearly one-third (34%) of the American public report that they are "tuning out" of social networking sites, with 39% of them attributing their tune-out to rude discourse and behavior.

June 22, 2010

Civility in Politics

Two-out-of-three Americans consider a general lack of civility to be a major problem for the nation and 72 percent think that poor behavior has gotten worse in recent years.