Thought Leadership

Employee Activism in the Age of Purpose: Employees (UP)Rising

June 3rd, 2019|

KRC Research, in partnership with Weber Shandwick and United Minds has released Employee Activism in the Age of Purpose: Employees (UP)Rising as an expansion upon Weber’s extensive work on corporate activism. While our previous research focuses on the impact […]

Survey of U.S. Psychiatrists Reveals Support for Delegating Authority to Pharmacists to Administer Long-Acting Injectable Antipsychotic Therapies to Patients Living With Serious Mental Illness

August 29th, 2018|

Serious mental illness affects almost 9.8 million[i],[ii] Americans and with only 25,000 psychiatrists practicing nationwide[iii],[iv], new research reveals psychiatrist support for delegating authority to pharmacists to administer long acting injectable (LAI) antipsychotic therapies to patients living with serious mental illness.

In […]

Battle of the Wallets: The Changing Landscape of Consumer Activism

February 12th, 2018|

At a time when consumers appear to increasingly vote with their wallets, either in support of or against companies, Weber Shandwick and KRC Research surveyed consumers in the US and the UK to explore the motivations behind consumer activism. […]

The Company Behind the Brand II: In Goodness We Trust

April 24th, 2017|

Weber Shandwick, in partnership with KRC Research, released The Company behind the Brand II: In Goodness We Trust, a second installment in The Company behind the Brand series. The new survey, conducted among consumers and executives across 21 markets worldwide, found that today’s […]

AI-Ready or Not: Artificial Intelligence Here We Come!

October 20th, 2016|

As companies confront the next wave of the information age—the era of Artificial Intelligence (Al)—Weber Shandwick partnered with KRC Research to conduct Al-Ready or Not: Artificial Intelligence Here We Come!, a survey among consumers in five global markets and […]

The Dawn of CEO Activism

September 9th, 2016|

Weber Shandwick, in partnership with KRC Research, released The Dawn of CEO Activism. This survey of American adults gauges awareness of and attitudes toward CEOs speaking out on important societal issues. We have identified CEO activism as a new dynamic […]

KRC’s Thought Leadership & Content Creation Model

January 14th, 2016|

Click here to download the webinar presentation slides, or view them in the player below.

At the annual Public Relations Society of America 2015 International Conference and a webinar on January 14, KRC shared our comprehensive approach to creating meaningful, original content […]

Millennials@Work: Perspectives on Reputation

December 9th, 2015|

KRC Research, in partnership with leading global communications and engagement firm Weber Shandwick and the Institute for Public Relations (IPR), found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially […]

Social Media’s Role in Crisis Management

November 18th, 2015|

No company is immune to reputational assaults via social media, and effectively responding to digital attacks often requires an interdisciplinary approach to social crisis management.  One essential member of the crisis response team is in-house legal counsel.  The role […]

Engaging Today’s Automotive Engineers

November 9th, 2015|

Technology’s impact on driving has influenced nearly every facet of the auto industry. In an effort to better understand how rapid changes in the media landscape are impacting how automotive engineers consume information, Weber Shandwick and KRC Research commissioned […]