Thought Leadership

The Company Behind the Brand II: In Goodness We Trust

April 24th, 2017|

Weber Shandwick, in partnership with KRC Research, released The Company behind the Brand II: In Goodness We Trust, a second installment in The Company behind the Brand series. The new survey, conducted among consumers and executives across 21 markets worldwide, found that today’s […]

AI-Ready or Not: Artificial Intelligence Here We Come!

October 20th, 2016|

As companies confront the next wave of the information age—the era of Artificial Intelligence (Al)—Weber Shandwick partnered with KRC Research to conduct Al-Ready or Not: Artificial Intelligence Here We Come!, a survey among consumers in five global markets and […]

The Dawn of CEO Activism

September 9th, 2016|

Weber Shandwick, in partnership with KRC Research, released The Dawn of CEO Activism. This survey of American adults gauges awareness of and attitudes toward CEOs speaking out on important societal issues. We have identified CEO activism as a new dynamic […]

KRC’s Thought Leadership & Content Creation Model

January 14th, 2016|

Click here to download the webinar presentation slides, or view them in the player below.

At the annual Public Relations Society of America 2015 International Conference and a webinar on January 14, Vice President Carrie Driscoll shared KRC’s comprehensive approach to creating meaningful, […]

Millennials@Work: Perspectives on Reputation

December 9th, 2015|

KRC Research, in partnership with leading global communications and engagement firm Weber Shandwick and the Institute for Public Relations (IPR), found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially […]

Social Media’s Role in Crisis Management

November 18th, 2015|

No company is immune to reputational assaults via social media, and effectively responding to digital attacks often requires an interdisciplinary approach to social crisis management.  One essential member of the crisis response team is in-house legal counsel.  The role […]

Engaging Today’s Automotive Engineers

November 9th, 2015|

Technology’s impact on driving has influenced nearly every facet of the auto industry. In an effort to better understand how rapid changes in the media landscape are impacting how automotive engineers consume information, Weber Shandwick and KRC Research commissioned […]

The Honeywell Smart Building Score

October 28th, 2015|

KRC Research partnered with Honeywell to develop and field its survey of smart buildings in the United States, after which KRC developed scores and rated attributes for several building types and U.S. cities.  From Honeywell.com:

“From San Francisco to New […]

The Female CEO Reputation Premium?

June 30th, 2015|

Weber Shandwick, in partnership with KRC Research, released The Female CEO Reputation Premium? Differences & Similarities, a supplementary report to The CEO Reputation Premium: Gaining Advantage in the Engagement Era (March 2015). This survey of more than 1,750 senior […]

Civility in America 2014

October 22nd, 2014|

The fifth installment of Civility in America from global public relations firm Weber Shandwick and public affairs firm Powell Tate with KRC Research looks at civility through a generational lens to better understand what the future holds for society.

Civility […]