Victoria Sneed Executive Vice President

Expertise: Message development, public awareness and education campaigns, social marketing, issues management and reputation management

Sectors: Health care, not-for-profits, financial services, education, and technology

Previous life: Public opinion and political pollster

Contact: vsneed@krcresearch.com

Most interesting recent assignments:

• Assisted a large health not-for-profit size their potential member market and uncover key drivers and barriers to support of the organization
  
• Worked with a major life insurance company to create a thought-leadership and media platform around the financial state of American families
  
• Helped a large Midwestern university develop a strategic positioning platform
  
• Worked with a coalition of automotive industry leaders to inform and provide quantitative metrics for a public education campaign about auto financing