Mark David Richards Senior Vice President

Expertise: Public opinion, communications research, risk communications, program evaluation, facility siting

Sectors: Energy, nuclear electricity, biotechnology, pharmaceuticals, and public policy

Previous life: Custom public opinion pollster, public involvement process development, grassroots political organizer

Contact: mrichards@krcresearch.com

Most interesting recent assignments:

• Helped biotechnology companies understand public and stakeholder opinions and develop effective communications about tree, plant, and animal biotechnology
  
• Helped launch a national program of pharmaceutical companies and medical professionals to provide prescription medicines to patients in need
  
• Helped a university business school assess the current business climate in China by interviewing hard-to-reach executives in British, Japanese and U.S. companies that work in China