Third Annual 'State of Seattle' Survey Also Finds Civility and Traffic Issues Concern Locals
SEATTLE, Oct. 9, 2012 - According to a survey by public relations firm Weber Shandwick in partnership with KRC Research, the majority of local working residents feel very or somewhat secure with their current job situation or business with only a few reporting they are constantly concerned about losing employment. This is an eight percent jump in job security from a year ago. However, when asked about rating the state of the U.S. economy, more than half of Seattle residents feel the overall economy is weak, but believe it will be strong a year from now.
Weber Shandwick's third annual 'State of Seattle' survey conducted online interviews with 500 local residents to determine their perceptions of the city on a number of topics, including the economy, civility, culture and the media. Below are some of the key findings:
"Despite our own relative security in our jobs, the national economic narrative and upcoming presidential election are breeding a perception of incivility in our communities," said Tim Fry, general manager of Weber Shandwick Seattle. "Engaging Seattlites in the positive stories about the local economy, our approach to statewide politics, and our appreciation of the arts are just a few ways we can help decrease this perception of an uncivil city."¯
Methodology Note: Weber Shandwick partnered with KRC Research on the third annual ‘State of Seattle’ survey. The research was conducted online between September 10-14, 2012 with 500 adult residents ages 18 and over living in the Seattle DMA.
The 2012 ‘Civility in America’ online survey was conducted in April among 1,000 adults nationwide ages 18 and over to assess attitudes towards civility in politics and in other aspects of American life. For more information on this survey, go to: http://www.webershandwick.com/civility/.
As a part of the world’s largest public relations firm, the Seattle office of Weber Shandwick represents local, national and global clients across multiple industries. Within the technology sector, the Seattle office specializes in clean technology, digital media & entertainment, and mobile/telecommunications/wireless markets. While the office’s heritage is technology, it is also deeply rooted in social impact work with nonprofit organizations and foundations and has successfully extended its purview to include clients in the health care, food/beverage, education and travel sectors.
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns, and it has deep expertise in social media and digital marketing. Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
About KRC Research
KRC Research is a full-service market research firm that specializes in the kind of research needed for effective communications—communications that reach, engage and persuade. A unit of the Interpublic Group of Companies (NYSE: IPG), KRC Research offers the quality and custom service of a small firm along with the reach of a global organization. For over 30 years, KRC Research has worked on behalf of corporations, governments, not-for-profits and the communications firms that represent them. Staffed with market research professionals from the worlds of political campaigns, consumer marketing, journalism and academia, we are flexible, practical, creative, knowledgeable and fast, combining sophisticated research tools with real-world communications experience. For more information, visit www.krcresearch.com.