KRC Research

July 20, 2010

USA Today Snapshot

June 23, 2010

Civility in Society and Media

Nearly one-third (34%) of the American public report that they are “tuning out” of social networking sites, with 39% of them attributing their tune-out to rude discourse and behavior.

June 22, 2010

Civility in Politics

Two-out-of-three Americans consider a general lack of civility to be a major problem for the nation and 72 percent think that poor behavior has gotten worse in recent years.

June 7, 2010

Investors Against Genocide

Investors Against Genocide announced today the results of a new market research study which shows overwhelming support by the American public for genocide-free investing.

May 13, 2010

Actress Sofia Vergara Joins New York Flash Mob Hairography Performance

“Modern Family" Star Helps Surprise Women With Virtual Stylist Hair Consultations and Free Full-Size Suave Professionals Hair Care.

January 22, 2010

The American Public Response to the Earthquake in Haiti

Nearly half of American families are donating money to Haitian relief efforts and a similar proportion are sending their contributions online or via text messaging, according to a poll released today by KRC Research.

January 12, 2010

New Findings from KRC Research: Insights for a New Year

In 2010, consumers will be looking to spend more time with families without spending more money. Younger consumers, African Americans and Hispanics are most likely to feel optimistic—presenting opportunities for marketers who can tap this energy to help them jump-start their futures.

December 2009

Proving Your Worth: Managing Client Expectations

By Victoria Sneed, Executive Vice President, KRC Research, Washington, D.C., and Erin Tassey, Vice President, Powell Tate, Washington, D.C.

November 13, 2009

Release: Social Impact

Weber Shandwick Social Impact Survey Finds 88% of Nonprofits Experimenting with Social Media While Struggling to Demonstrate its Value to their Organizations.

November 12, 2009

Medicare Part D Continues to Earn Strong Marks from America's Seniors

In a national survey released this morning by the nonpartisan Medicare Today Coalition, 95 percent of seniors who used their plan and received prescriptions over the past year also reported that their plan has worked well, while 85 percent continue to find their monthly premium to be affordable.

November 2, 2009

The American Dream

KRC Research recently conducted a nationally representative telephone survey of 1,000 adults, ages 18 and older examining how the recent financial crisis was impacting consumer's optimism, especially around their pursuit of "The American Dream."

October 28, 2009

Study Shows Overwhelming Parent Support for Healthier Schools

Survey for the Alliance for a Healthier Generation finds most parents willing to help schools improve food offerings and increase physical activity

October 28, 2009

Michelle McGlocklin talks about the 'Come Clean' report

Weber Shandwick's Head of Broadcast, Nick Rabin interviews Michelle McGlocklin, Chair, European Technology Practice and Managing Director, Weber Shandwick Technology, UK on the launch of the Weber Shandwick 'Come Clean' report and the future of the Cleantech PR industry