KRC Research

January 23, 2012

More coverage on Corporate Reputation study

Click to find out more about the recent KRC/Weber Shandwick corporate reputation study.

January 23, 2012

A strong parent brand is just as important as a strong product brand for most consumers

KRC's recent study, in conjunction with Weber Shandwick, found that 70% of consumers avoid brands of parent companies they don't like.

January 19, 2012

Consumers are voting with their dollars

A recent KRC/Weber Shandwick study on corporate brand reputation found that consumers are checking labels more to find out the company behind the brand.

January 11, 2012

Parents want more health information about their children, but unsure where to find it

On behalf of WebMD, KRC conducted a study among 1,000 parents and found that parents want more information to help them care better for their infants and toddlers.

January 1, 2012

Business Travelers want to stay fit when on the road

In a recent survey KRC Research conducted on behalf of Omni Hotels, business travelers revealed that they want their hotel to help whittle their waistlines.

December 14, 2011

Millennials prefer car-sharing to car-owning

More findings from KRC's study on behalf of Zipcar

December 13, 2011

Millennials car habits vary from those older

In a recent study conducted on behalf of Zipcar, KRC found that Millennials are actively trying to use cars less often.

December 12, 2011

Millennials prefer car access to car ownership

KRC recently conducted a study on behalf of Zipcar with Millenials (aka Generation Y) to determine how their car usage and ownership habits differ from older generations. Click to find out more.

December 9, 2011

Consumers want a unique experience from brands

Research KRC conducted for Jack Morton revealed that consumers are willing to pay more for a one-of-a-kind brand experience. Just 1 in 4 report having unique brand experiences in the past.

November 30, 2011

Which brand offers the best experience to consumers?

Read the full press release about KRC's study for Jack Morton on how consumers want to experience different brands

November 14, 2011

Should non-profits adopt use of QR codes?

A KRC Research study with Weber Shandwick found that just half of non-profits report they are actively using social media. Four in five are unsure how to demonstrate its value to their organization.

November 23, 2011

Drive media coverage with surveys

KRC can help you get more earned media coverage through surveys

October 27, 2011

New Poll: Seattle Residents Confident About Current Job Situation, See Brighter Days Ahead

Press release details findings from KRC's research study on how Seattle residents view their city. Also check out this infographic with survey findings.

October 26, 2011

Medicare drug plans receive poor ratings

More than a quarter of Medicare's rated prescription drug plans that will be available to seniors in 2012 get poor ratings from federal officials.

October 25, 2011

Not all Medicare Plans doing well

Data from KRC's recent survey among Medicare recipients was cited in an article about Federal officials targeting Medicare's poor-performing drug plans.

October 25, 2011

More coverage of the survey on baby boomers and vision

KRC's survey finds that Boomers are worried about losing their vision, but aren't taking preventative steps.

October 24, 2011

Boomers say vision is the most important of the five sense

More coverage on KRC's survey of baby boomers with the Ocular Nutrition Society and sponsored by Bausch + Lomb

October 24, 2011

Baby boomers worry about vision loss

A new study by KRC research on behalf of the Ocular Nutrition Society and sponsored by Bausch + Lomb finds that boomers worry about losing their vision almost as much as they worry about heart disease or cancer.

October 21, 2011

Medicare Part D Prescription Coverage is satisfactory for most

Almost all of those who have Medicare Part D report a greater piece of mind, according to a new study conducted by KRC.

October 19, 2011

Wash your hands.

Even though people know they should wash their hands after using the restroom, apparently more than two-thirds are not.

October 18, 2011

9 in 10 Medicare Beneficiaries are satisfied with Medicare Part D

Medicare Part D's prescription plan is popular with subscribers, however, many are not aware that open enrollment began on October 15.

October 18, 2011

Medicare Part D Beneficiaries Satisfied Nearly 90 Percent of Medicare Beneficiaries Satisfied with Medicare Part D Prescription Drug Coverage

Read the full press release about the survey

October 2, 2011

Financial Planners Broaden National Pro-Bono Outreach

A recent KRC Research survey found that among those making $35,000 or less per year, almost a quarter would be unable to make their rent or mortgage payments if they lost their job.

September 20, 2011

College football conference conundrum

KRC Research conducted a poll on behalf of Baylor University that found that a majority of college football fans do not want super conferences, but prefer historical regional conferences ñ and their rivalries.

September 20, 2011

More on the college football conference conundrum

More coverage on the college football survey

September 14, 2011

Peer speaker programs work for physicians

A KRC client, the Pharmaceutical Research and Manufacturers of America (PhRMA), explains why drug company and doctor interactions are a good thing for patients.

September 8, 2011

Got (chocolate) milk?

A recent KRC survey reveals that more than three-quarters of moms agree that kids need healthy choices at school, and this should include chocolate milk.

August 31, 2011

Long weekends can blow your travel budget

KRC's survey for MasterCard revealed that 25 of Brits "leave budgeting at the boarding gate" and 71% return from a long weekend to find a financial headache.

August 26, 2011

KRC's research for MasterCard reveals Brits leave their budgets at the boarding gate

More coverage of MasterCard survey

August 24, 2011

Vacationers leave their budgets at home

Survey by KRC on behalf of MasterCard reveals that more than half of Brits say a long weekend sometimes costs them as much as a week away from home.

August 23, 2011

Mean and nasty offices are everywhere

More coverage of the Civility survey

August 22, 2011

The Great Milk Debate

KRC's recent study of 1,000 moms found that more than half would be opposed to a decision made by their children's schools or school districts to stop offering chocolate milk.

August 16, 2011

Incivility on the rise

More coverage on the Civility survey

August 15, 2011

The effects of workplace incivility

KRC, along with Weber Shandwick and Powell Tate asked 1,000 Americans to rank several institutions with regard to their degree of civility. Read more to find out the effects of workplace incivility.

August 9, 2011

Workplace incivility on the rise

More coverage on the Civility survey

July 2011

Perceptions Of Status Consumption And The Economy

Article sites KRC's 2009 research on the economy

July 14, 2011

Worried about your financial future?

Americans with a financial plan are more upbeat on their personal economic outlook

July 13, 2011

Will your personal social media profile affect your professional life?

KRC's research for Monster revealed that two out of five people have had or know someone that has had problems as a result of a colleague seeing what is on their social media page.

July 6, 2011

Are We Getting Ruder?

More coverage of KRC's Civility survey.

June 24, 2011

KRC's Civility survey sparks an editorial

KRC's Civility survey sparks an editorial in Dallas Morning News

June 23, 2011

Majority of Americans will shop elsewhere if employees are rude

7 in 10 Americans will take their business elsewhere due to rude employees

June 21, 2011

More coverage of KRC's Civility Survey

Read additional coverage on KRC's recent survey on civility, conducted in partnership with Weber Shandwick and Powell Tate. This survey was covered in publications ranging from our Nation's capitol all the way to India.

June 21, 2011

Which industry is most uncivil?

KRC, along with Weber Shandwick and Powell Tate asked 1,000 Americans to rank several institutions with regard to their degree of civility. Read more to find out which was deemed "most uncivil."

June 16, 2011

Americans with a plan are more optimistic and willing to contribute to the economy

KRC Research conducted a nationwide survey on consumer confidence and personal finances on behalf of the CFP Board. Among other findings, the survey revealed that Americans with a financial plan are more positive with regard to their personal financial outlook.

June 9, 2011

Smart Marketing: Mobilizing Your Brand

More coverage on the Smart Marketing: Mobilizing Your Brand survey in Italy.

Additional Coverage

June 8, 2011

Many brands aren't living up to consumer's expectations

More coverage on Weber Shandwick's Smart Marketing: Mobilizing Your Brand study conducted by KRC Research.

June 8, 2011

Smart Marketing: Mobilizing Your Brand

A recent study on mobile marketing, entitled Smart Marketing: Mobilizing Your Brand, revealed that almost half of Europeans would prefer to do business with companies that make it easy for them to interact via mobile.

May 19, 2011

Genocide-Free Investing Gains Momentum at JPMorgan Chase

JPMorgan Chase's shareholder proposal - which cited a study conducted by KRC Research - on "Genocide-free investing" earned nearly 8% of the vote at a recent meeting. That?s more than double what's needed for the proposal to be presented at next year's meeting.

May 18, 2011

More coverage on Bradley Honan joining KRC

Bradley Honan joining KRC is covered by a well-known PR blog.

May 13, 2011

The Boston Globe cites results of the Bentley University study on career advancement among women

KRC's study for Bentley University found that women's perceptions about equality in the business world get worse as they progress through their careers. Sixty percent of women ages 18-24 said that men get more promotions, a feeling shared by 70 percent of women ages 25-30.

May 12, 2011

Bradley Honan Named CEO of KRC Research

KRC Research, a leading strategic communications research firm, today announced the appointment of Bradley Honan as chief executive officer, effective immediately.

April 19, 2011

Nestle Crunch examines Americans' top "dream homes" in a nationwide survey

A USA TODAY Snapshot™ featured the results of a survey KRC conducted for Nestle Crunch on homes that Americans would like to inhabit on a week-long vacation from their own. A tree house and the White House top the list for American adults.

March 29, 2011

New Survey Emphasizes Value of Biopharmaceutical Company Engagement With Healthcare Providers

Nearly eight out of 10 physicians view pharmaceutical research companies and their sales representatives as useful sources of information on prescription medicines, according to a survey released today by KRC Research.

February 9, 2011

Executives Say Crowdsourcing is Valuable to Corporate Social Responsibility Efforts

Weber Shandwick Social Impact Survey Reveals that 7 in 10 Executives Say Social Media is Effective Way to Raise Awareness of CSR.

January 25, 2011

KRC lands in USA Today's Snapshot

KRC conducted a survey on behalf of Essilor of America that was featured in USA Today's snapshot graph.

December 2, 2010

Executives Say Impacting Communities is Prime Motivator of Corporate Social Responsibility Programs

A new Weber Shandwick Social Impact Survey Found that 8 in 10 Executives Consider Nonprofits Valuable Partners.

October 12, 2010

Most seniors unaware healthcare reform closes Medicare's 'donut hole'

Most seniors enrolled in Medicare's prescription drug benefit don't know that the new healthcare reform law closes Part D's coverage gap, according to poll results released Tuesday.

August 27, 2010

Building Buzz. Building Brands. State of the Brand Report August 2010

MiresBall is pleased to present the 2010 State of the Brand Report, an in-depth look at how brands are connecting with their customers in an increasingly challenging marketplace. It is our hope that this year?s findings will be as useful to you as they are informative to us.

July 20, 2010

USA Today Snapshot

June 23, 2010

Civility in Society and Media

Nearly one-third (34%) of the American public report that they are “tuning out” of social networking sites, with 39% of them attributing their tune-out to rude discourse and behavior.

June 22, 2010

Civility in Politics

Two-out-of-three Americans consider a general lack of civility to be a major problem for the nation and 72 percent think that poor behavior has gotten worse in recent years.

June 7, 2010

Investors Against Genocide

Investors Against Genocide announced today the results of a new market research study which shows overwhelming support by the American public for genocide-free investing.

May 13, 2010

Actress Sofia Vergara Joins New York Flash Mob Hairography Performance

“Modern Family" Star Helps Surprise Women With Virtual Stylist Hair Consultations and Free Full-Size Suave Professionals Hair Care.

January 22, 2010

The American Public Response to the Earthquake in Haiti

Nearly half of American families are donating money to Haitian relief efforts and a similar proportion are sending their contributions online or via text messaging, according to a poll released today by KRC Research.

January 12, 2010

New Findings from KRC Research: Insights for a New Year

In 2010, consumers will be looking to spend more time with families without spending more money. Younger consumers, African Americans and Hispanics are most likely to feel optimistic—presenting opportunities for marketers who can tap this energy to help them jump-start their futures.

December 2009

Proving Your Worth: Managing Client Expectations

By Victoria Sneed, Executive Vice President, KRC Research, Washington, D.C., and Erin Tassey, Vice President, Powell Tate, Washington, D.C.

November 13, 2009

Release: Social Impact

Weber Shandwick Social Impact Survey Finds 88% of Nonprofits Experimenting with Social Media While Struggling to Demonstrate its Value to their Organizations.

November 12, 2009

Medicare Part D Continues to Earn Strong Marks from America's Seniors

In a national survey released this morning by the nonpartisan Medicare Today Coalition, 95 percent of seniors who used their plan and received prescriptions over the past year also reported that their plan has worked well, while 85 percent continue to find their monthly premium to be affordable.

November 2, 2009

The American Dream

KRC Research recently conducted a nationally representative telephone survey of 1,000 adults, ages 18 and older examining how the recent financial crisis was impacting consumer's optimism, especially around their pursuit of "The American Dream."

October 28, 2009

Study Shows Overwhelming Parent Support for Healthier Schools

Survey for the Alliance for a Healthier Generation finds most parents willing to help schools improve food offerings and increase physical activity

October 28, 2009

Michelle McGlocklin talks about the 'Come Clean' report

Weber Shandwick's Head of Broadcast, Nick Rabin interviews Michelle McGlocklin, Chair, European Technology Practice and Managing Director, Weber Shandwick Technology, UK on the launch of the Weber Shandwick 'Come Clean' report and the future of the Cleantech PR industry