Click to find out more about the recent KRC/Weber Shandwick corporate reputation study.
KRC's recent study, in conjunction with Weber Shandwick, found that 70% of consumers avoid brands of parent companies they don't like.
A recent KRC/Weber Shandwick study on corporate brand reputation found that consumers are checking labels more to find out the company behind the brand.
On behalf of WebMD, KRC conducted a study among 1,000 parents and found that parents want more information to help them care better for their infants and toddlers.
In a recent survey KRC Research conducted on behalf of Omni Hotels, business travelers revealed that they want their hotel to help whittle their waistlines.
More findings from KRC's study on behalf of Zipcar
In a recent study conducted on behalf of Zipcar, KRC found that Millennials are actively trying to use cars less often.
KRC recently conducted a study on behalf of Zipcar with Millenials (aka Generation Y) to determine how their car usage and ownership habits differ from older generations. Click to find out more.
Research KRC conducted for Jack Morton revealed that consumers are willing to pay more for a one-of-a-kind brand experience. Just 1 in 4 report having unique brand experiences in the past.
Read the full press release about KRC's study for Jack Morton on how consumers want to experience different brands
A KRC Research study with Weber Shandwick found that just half of non-profits report they are actively using social media. Four in five are unsure how to demonstrate its value to their organization.
KRC can help you get more earned media coverage through surveys
Press release details findings from KRC's research study on how Seattle residents view their city. Also check out this infographic with survey findings.
More than a quarter of Medicare's rated prescription drug plans that will be available to seniors in 2012 get poor ratings from federal officials.
Data from KRC's recent survey among Medicare recipients was cited in an article about Federal officials targeting Medicare's poor-performing drug plans.
KRC's survey finds that Boomers are worried about losing their vision, but aren't taking preventative steps.
More coverage on KRC's survey of baby boomers with the Ocular Nutrition Society and sponsored by Bausch + Lomb
A new study by KRC research on behalf of the Ocular Nutrition Society and sponsored by Bausch + Lomb finds that boomers worry about losing their vision almost as much as they worry about heart disease or cancer.
Almost all of those who have Medicare Part D report a greater piece of mind, according to a new study conducted by KRC.
Even though people know they should wash their hands after using the restroom, apparently more than two-thirds are not.
Medicare Part D's prescription plan is popular with subscribers, however, many are not aware that open enrollment began on October 15.
Read the full press release about the survey
A recent KRC Research survey found that among those making $35,000 or less per year, almost a quarter would be unable to make their rent or mortgage payments if they lost their job.
KRC Research conducted a poll on behalf of Baylor University that found that a majority of college football fans do not want super conferences, but prefer historical regional conferences ñ and their rivalries.
More coverage on the college football survey
A KRC client, the Pharmaceutical Research and Manufacturers of America (PhRMA), explains why drug company and doctor interactions are a good thing for patients.
A recent KRC survey reveals that more than three-quarters of moms agree that kids need healthy choices at school, and this should include chocolate milk.
KRC's survey for MasterCard revealed that 25 of Brits "leave budgeting at the boarding gate" and 71% return from a long weekend to find a financial headache.
More coverage of MasterCard survey
Survey by KRC on behalf of MasterCard reveals that more than half of Brits say a long weekend sometimes costs them as much as a week away from home.
More coverage of the Civility survey
KRC's recent study of 1,000 moms found that more than half would be opposed to a decision made by their children's schools or school districts to stop offering chocolate milk.
More coverage on the Civility survey
KRC, along with Weber Shandwick and Powell Tate asked 1,000 Americans to rank several institutions with regard to their degree of civility. Read more to find out the effects of workplace incivility.
More coverage on the Civility survey
Article sites KRC's 2009 research on the economy
Americans with a financial plan are more upbeat on their personal economic outlook
KRC's research for Monster revealed that two out of five people have had or know someone that has had problems as a result of a colleague seeing what is on their social media page.
More coverage of KRC's Civility survey.
KRC's Civility survey sparks an editorial in Dallas Morning News
7 in 10 Americans will take their business elsewhere due to rude employees
Read additional coverage on KRC's recent survey on civility, conducted in partnership with Weber Shandwick and Powell Tate. This survey was covered in publications ranging from our Nation's capitol all the way to India.
KRC, along with Weber Shandwick and Powell Tate asked 1,000 Americans to rank several institutions with regard to their degree of civility. Read more to find out which was deemed "most uncivil."
KRC Research conducted a nationwide survey on consumer confidence and personal finances on behalf of the CFP Board. Among other findings, the survey revealed that Americans with a financial plan are more positive with regard to their personal financial outlook.
More coverage on the Smart Marketing: Mobilizing Your Brand survey in Italy.
More coverage on Weber Shandwick's Smart Marketing: Mobilizing Your Brand study conducted by KRC Research.
A recent study on mobile marketing, entitled Smart Marketing: Mobilizing Your Brand, revealed that almost half of Europeans would prefer to do business with companies that make it easy for them to interact via mobile.
JPMorgan Chase's shareholder proposal - which cited a study conducted by KRC Research - on "Genocide-free investing" earned nearly 8% of the vote at a recent meeting. That?s more than double what's needed for the proposal to be presented at next year's meeting.
Bradley Honan joining KRC is covered by a well-known PR blog.
KRC's study for Bentley University found that women's perceptions about equality in the business world get worse as they progress through their careers. Sixty percent of women ages 18-24 said that men get more promotions, a feeling shared by 70 percent of women ages 25-30.
KRC Research, a leading strategic communications research firm, today announced the appointment of Bradley Honan as chief executive officer, effective immediately.
A USA TODAY Snapshot™ featured the results of a survey KRC conducted for Nestle Crunch on homes that Americans would like to inhabit on a week-long vacation from their own. A tree house and the White House top the list for American adults.
Nearly eight out of 10 physicians view pharmaceutical research companies and their sales representatives as useful sources of information on prescription medicines, according to a survey released today by KRC Research.
Weber Shandwick Social Impact Survey Reveals that 7 in 10 Executives Say Social Media is Effective Way to Raise Awareness of CSR.
KRC conducted a survey on behalf of Essilor of America that was featured in USA Today's snapshot graph.
A new Weber Shandwick Social Impact Survey Found that 8 in 10 Executives Consider Nonprofits Valuable Partners.
Most seniors enrolled in Medicare's prescription drug benefit don't know that the new healthcare reform law closes Part D's coverage gap, according to poll results released Tuesday.
MiresBall is pleased to present the 2010 State of the Brand Report, an in-depth look at how brands are connecting with their customers in an increasingly challenging marketplace. It is our hope that this year?s findings will be as useful to you as they are informative to us.
Nearly one-third (34%) of the American public report that they are “tuning out” of social networking sites, with 39% of them attributing their tune-out to rude discourse and behavior.
Two-out-of-three Americans consider a general lack of civility to be a major problem for the nation and 72 percent think that poor behavior has gotten worse in recent years.
Investors Against Genocide announced today the results of a new market research study which shows overwhelming support by the American public for genocide-free investing.
“Modern Family" Star Helps Surprise Women With Virtual Stylist Hair Consultations and Free Full-Size Suave Professionals Hair Care.
Nearly half of American families are donating money to Haitian relief efforts and a similar proportion are sending their contributions online or via text messaging, according to a poll released today by KRC Research.
In 2010, consumers will be looking to spend more time with families without spending more money. Younger consumers, African Americans and Hispanics are most likely to feel optimistic—presenting opportunities for marketers who can tap this energy to help them jump-start their futures.
By Victoria Sneed, Executive Vice President, KRC Research, Washington, D.C., and Erin Tassey, Vice President, Powell Tate, Washington, D.C.
Weber Shandwick Social Impact Survey Finds 88% of Nonprofits Experimenting with Social Media While Struggling to Demonstrate its Value to their Organizations.
In a national survey released this morning by the nonpartisan Medicare Today Coalition, 95 percent of seniors who used their plan and received prescriptions over the past year also reported that their plan has worked well, while 85 percent continue to find their monthly premium to be affordable.
KRC Research recently conducted a nationally representative telephone survey of 1,000 adults, ages 18 and older examining how the recent financial crisis was impacting consumer's optimism, especially around their pursuit of "The American Dream."
Survey for the Alliance for a Healthier Generation finds most parents willing to help schools improve food offerings and increase physical activity
Weber Shandwick's Head of Broadcast, Nick Rabin interviews Michelle McGlocklin, Chair, European Technology Practice and Managing Director, Weber Shandwick Technology, UK on the launch of the Weber Shandwick 'Come Clean' report and the future of the Cleantech PR industry
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