Click here to download the webinar presentation slides, or view them in the player below.
Regardless of who you’ve supported in 2016, there are a number of important lessons those of us in the corporate world could learn from the political campaign trail.
Many of KRC’s executives have worked at the highest levels of global and domestic politics for the likes of Obama, the Clintons, Blair, Bloomberg, and more. In a webinar on March 2 (the day after Super Tuesday), CEO Bradley Honan, SVP Derek Richer, and VP Carrie Driscoll shared how the skills employed to win on the campaign trail are the very ones succeeding in the boardroom today. In this presentation, participants learn:
- How to create and use a political style message box – useful for scenario playing with executives and agencies about what to say and what to anticipate will be said about you. After our webinar you will be empowered to use this tool yourself.
- How campaigns create their election strategy – relying heavily on competitive message testing. Testing your positives and negatives – as well as those of the competition.
- The ways in which political candidates visualize their message to drive support.
- How campaigns and corporations alike are harnessing the power of Big Data.
This is not a political presentation, but instead one on how companies, organizations, and agencies can benefit from thinking like a pundit and leverage best practices on the campaign trail to enhance their own campaigns.