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Chris Lawrence
Senior Vice President |
Where: Washington
Expertise: Employee research, multinational projects, brand and reputation tracking, and research to gain media attention
Sectors: Technology, financial services, energy, travel and tourism, and consumer products
Previous life: Public opinion and political pollster
Contact: clawrence@krcresearch.com
Most interesting recent assignments:
- Assisted a large consumer product company test numerous brand extensions, as well as a new advertising concept, to bring them into the 21st century
- Worked with a financial services company to assess awareness both internally and externally of a major crisis the company was facing to target crisis communications efforts
- Worked with a large multinational corporation to gauge its reputation in key markets and evaluate potential community relations efforts
- Worked with a large consumer products company to reposition key brands to attract teens and tweens
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