KRC Research

Latest News

January 1, 2014

Happy New Year 2014

KRCís UK New Yearís Resolutions Poll 2014 | Ring in 2014 with KRCís UK New Yearís Resolutions Poll Results

During the month of December, KRC Research surveyed 2064 adults in the UK on whether or not they will be making New Yearís Resolutions this year, and what these resolutions may entail. It was discovered that 3 out of 5 Britons will be making a resolution this year, with results skewed towards the Millennial generation as well as the female (vs. male) population at large. Even though the majority of the UK plans to make a formal resolution, half estimate it will only last about a week.

For more snackables and research insights like these from the KRC Pulse Poll UK, be sure to follow KRC Research on twitter at @KRCResearch, and contact Amen Heer in our London office at for more information.

November 22, 2013

KRC Thanksgiving Graphic

KRC Turkey Poll 2013

In the weeks before Thanksgiving, KRC Research surveyed 500 adults in the U.S. to better understand the traditions, habits, and activities that go into the holiday weekend for individuals and their families. The results shed light on both amusing and serious topics. While Americans have strong traditional ideas about many of the foods and family activities associated with the holiday, they are largely split regarding the polarizing topic of Black Friday shopping and retailer behavior.

KRC distributed an infographic and several "snackable" data points. For more snackables and research insights like these, be sure to follow KRC Research on twitter at @KRCResearch. If you wish to be included on our email list, please contact Bradley Honan at

November 21, 2013

Turkey Poll Black Friday

KRC Turkey Poll 2013

Are Black Friday deals worth battling the crowds? While many see the crowds as a deterrent, others see opportunity in sales and discounts.

Turkey Poll Shopstrat

In-store is in: most holiday shoppers will visit retail stores this season, with just 37% choosing to shop mostly online.

Turkey Poll Respect

Enough already: Americans express opposition to retail business on Thanksgiving with 76% in support of retail closings on the last Thursday of November.

November 20, 2013

Turkey Poll Meal

KRC Turkey Poll 2013

No contest! Thanksgiving dinner is America's favorite holiday meal of the year. Two-thirds of Americans favor Thanksgiving dinner over Christmas, Easter, and Independence Day.

Turkey Poll White Meat

This Thanksgiving, Americans answer the question: "White or Dark Meat?" Fully two thirds of respondents in our Turkey Poll favor white meat at the Thanksgiving table.

Turkey Poll Best Part

When asked to play favorites, Americans say pumpkin is their favorite Thanksgiving pie, over apple and pecan.

November 19, 2013

Americas Most Common Thanksgiving

KRC Turkey Poll

America's Most Common Thanksgiving Traditions Revealed!

In KRC's 2013 Turkey Poll, visiting family (76%) easily tops a list of holiday rituals, followed by sharing gratitude (53%) and watching or playing football (52%).

Americas Most Common Thanksgiving

America Splits over Most Popular Thanksgiving Dinner Guests

Survey respondents favor pop stars-turned-TV judges Adam Levine and Blake Shelton (31%), the First Family (30%) and comedians Tina Fey and Amy Poehler (29%) over other celebrities as the top choice among possible dinner invitees.

October 8, 2013

CIT Group Inc.| CIT Study Finds Middle Market Executives Remain Optimistic Despite Concerns about Taxes, Regulations, the Affordable Care Act and the Strength of the U.S. and Global Economies
CIT partnered with KRC Research to gain insight into perceptions of U.S. middle market executives on the U.S. and global economy for the second year in a row. "Middle market executives, whose companies take in more than $6 trillion in revenues and employ more than 30 million people annually, are expressing renewed optimism in their business prospects compared to a year ago. However, despite this positive outlook they are concerned about potential tax increases, government regulations, compliance with the Affordable Care Act and the current strength of the U.S. and global economies. These are just a few of the findings contained in a new study, CIT: Voice of the Middle Market - Perspectives from the Heart of the U.S. Economy. 'Our study shows that middle market executives are optimistic about their future, but temper this optimism over concerns related to taxes, government regulations and compliance with the Affordable Care Act,' said John A. Thain, Chairman and Chief Executive Officer of CIT." Click here to view the full report and infographics on both Policy and Economic Outlooks.

October 7, 2013

My Fox Boston | Big Brothers Big Sisters of Massachusetts Bay (BBBSMB) President and CEO, Wendy Foster, Discusses the Organization's New "Chicks Dig Bigs" Outreach Campaign
Wendy Foster appeared on My Fox Boston to share BBBSMB's new outreach campaign called "Chicks Dig Bigs," which encourages men in the Commonwealth to volunteer as Big Brothers with the organization. She noted that there is not a lack of Big Brother mentors, rather there's been an increase of Little Brother enrollees in the area. Wendy cited many of the positive experiences gained from volunteering with BBBS along with findings from a recent survey conducted by KRC Research on behalf of BBSMB, which found that 9 in 10 women are more likely to admire a guy who volunteers. Click here to view Wendy's full interview.

October 6, 2013

Big Brothers Big Sisters of Massachusetts Bay | Chicks REALLY DO Dig Bigs: We have the stats to prove it!
A new Big Brothers Big Sisters of Massachusetts Bay (BBBSMB) survey conducted by KRC Research found that women are overwhelming more likely to admire a guy who volunteers. More specifically, 88% are more likely to give an interview to a candidate who volunteers with kids. These insights lead to the newly launched outreach campaign from BBBSMB that aims to increase the number of Big Brothers in the Mass Bay area. BBBSMB explains the campaign in greater depth on their "Chicks Dig Bigs" webpage: "Big Brothers Big Sisters of Massachusetts Bay knows that every woman has a special guy in her life - a brother, husband, significant other, son or friend - who she 'digs.' We also know that women can have a huge influence on the men in their lives..." Click here to read more on BBBSMB and their new outreach campaign.

October 3, 2013

Anheuser-Busch | Bud Light Puts Focus on the Fan with NFL Superstition Survey
"Bud Light partnered with KRC Research and conducted a national, online quantitative survey with NFL fans ages 21 and older. More than 9,500 interviews were fielded among the 32 NFL team fan bases, including approximately 300 fan interviews per team. More than 50 questions were asked and, out of that, an 'NFL Fan Superstition Index' formed. The index calculates the superstition level of each NFL fan base by each fan's game-day habits - everything from wearing dirty jerseys, chanting and kissing team trinkets to superstition consistency and true belief levels - and aggregates those into a score from 0 to 100. In addition to ranking the teams, the survey also gathered open-ended responses from fans about their individual superstitious activities." Click here to see the full infographic of fan base rankings as well as in-depth results for individual NFL teams. Read the full article here.

October 2, 2013

The Wall Street Journal | David Wessel: Obamacare - A Game-Changer in the Making?
"Unlike conventional one-size-fits-all government Medicare policies, seniors pick from among competing private drug-insurance plans. Medicare Part D was unpopular at first. Today, there are few audible complaints. Consumers have a lot of choice. Because competition sometimes works as the textbooks suggest, premiums are lower than initially projected. At the beginning of 2006, half the seniors surveyed by the Kaiser Family Foundation said they had an unfavorable impression of the benefit. Kaiser hasn't repeated that poll, but a recent KRC Research survey found 90% of seniors enrolled in a Medicare drug plan described themselves as satisfied, and two-thirds of those said they were very satisfied." Click here to read more.

September 26, 2013

PR Week | Weber Helps iStock by Getty Images Speak to Creatives
"iStock is using media relations, content, and social media for its Free the Creative campaign, devised by Weber Shandwick, to drive awareness about its service. The effort is based on a survey conducted by KRC Research that explores the barriers that creatives, such as art directors and graphic designers, are up against in the modern workplace. The report was revealed Wednesday at Advertising Week via an infographic." Read the full article here.

September 26, 2013

Market Watch | Make Baby's First Birthday a Smash with Playful Pint-Sized Cakes
"Betty Crocker survey shows baby diving into first birthday cake is the most memorable - and messy - moment of the party." Read the full article here.

Read More News

KRC Research Twitter Feed

Follow KRC on Twitter

Home | Who We Are | What We Do | Latest News | Contact Us | Privacy Policy