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January 23, 2012

More coverage on Corporate Reputation study

Click to find out more about the recent KRC/Weber Shandwick corporate reputation study.

January 23, 2012

A strong parent brand is just as important as a strong product brand for most consumers

KRC's recent study, in conjunction with Weber Shandwick, found that 70% of consumers avoid brands of parent companies they don't like.

January 19, 2012

Consumers are voting with their dollars

A recent KRC/Weber Shandwick study on corporate brand reputation found that consumers are checking labels more to find out the company behind the brand.

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