Click here to download the webinar presentation slides, or view them in the player below.

At the annual Public Relations Society of America 2015 International Conference, Vice President Kristin Hooper shared KRC’s Social Content Evaluation Model, which combines basic automated tools with the right kind of sophisticated human interaction with relevant data to yield smart analysis.  KRC’s model leverages the power of pre-testing, statistical relationships, and predicative analytics to strategically optimize social media campaigns in order to drive desirable business and communications outcomes.

On January 25, Kristin and CEO Bradley Honan hosted a subsequent webinar on the topic of Content Analytics, below.