KRC Insights Blog

KRC Insights

More Bad News for Corporate America

Written by Bradley Honan, CEO

There is growing recognition among Americans that levels of income inequality are becoming untenable, and that the promise of achieving and sustaining the so-called “American Dream” is falling out of reach for millions. A KRC survey of 1,000 Americans found that 86% believe that […]

September 17th, 2014|

The Value of Education

Written by Amy Emmatty, Senior Vice President

Do you actually use your degree?

I do. Every day. While this is often viewed as an anomaly, in research it seems more common than you’d think. Market Research draws people from a variety of academic disciplines often based in the social sciences […]

September 3rd, 2014|

On-Line and Telephone Methods in Quantitative Research

Written by Jen Sosin, Chief Research Strategist

Market researchers are often challenged by the choice between conducting quantitative surveys online, usually by tapping pre-recruited panels of respondents, or conducting surveys by telephone. The choice is often framed as a choice between high-cost, high-reliability telephone surveys, and low-cost, low-reliability on-line […]

August 20th, 2014|

What’s in a logo?

Written by Amy Emmatty, Senior Vice President

What’s the first thing you think of when you see this logo? Chances are, nearly every human being on this planet will think of the same thing you just did. And it’s only one among many logos that are recognized worldwide: twin […]

August 6th, 2014|

Don’t wing your media poll strategy! Nine tips for getting your poll in the news

Written by Emily Colligan, Senior Vice President

To keep up with constantly growing demand for unique and compelling media content, businesses and organizations are increasingly turning to proprietary surveys to spark new messages and offer meaningful, substantive contributions to conversations that are important to their work. This kind of content […]

July 16th, 2014|

Stock Photography Leans In

Written by Amendeep Kaur Heer, Research Manager.

When the 19th amendment to the United States constitution was ratified in 1920, women were guaranteed the right to vote. While this was one of the first, and arguably one of the most important steps towards achieving gender equality, it’s clear we haven’t […]

July 2nd, 2014|

The Age of Employee Activism

Written by Mara Hollander, Senior Research Analyst 

A young woman works for what she says is an “awesome company,” but after two years, during which she’s worked long hours and “sacrificed my relationships, time and energy” for a boss who she thinks doesn’t value her work, […]

June 26th, 2014|

Surveying Soccer Fans: Getting Language Right

Written by Mark Richards, Senior Vice President

Whether or not you’re a soccer fan, you might find your next several weeks dominated by the World Cup. Starting on June 12, the entire world will turn towards Brazil to see their favorite soccer stars compete for their countries– or, according […]

June 11th, 2014|

The KRC Insights Blog

Written by Bradley Honan, CEO

I loved this headline I read on PR Daily a couple months ago: “The vast majority of public relations pros have something to be thankful for today: that you don’t work for SeaWorld’s crisis communications team.” In the wake of the Blackfish […]

June 4th, 2014|