KRC Insights Blog

KRC Insights

On-Line and Telephone Methods in Quantitative Research

Written by Jen Sosin, Chief Research Strategist

Market researchers are often challenged by the choice between conducting quantitative surveys online, usually by tapping pre-recruited panels of respondents, or conducting surveys by telephone. The choice is often framed as a choice between high-cost, high-reliability telephone surveys, and low-cost, low-reliability on-line surveys. There is some truth to this frame, but it is not the entire truth. For example, telephone surveys are not always reliable, and on-line surveys are not always low cost. How do we choose?

The Argument for Telephone Surveys

Probability theory is the foundation of statistics. In probability theory, for a […]

August 20th, 2014|

What’s in a logo?

Written by Amy Emmatty, Senior Vice President

What’s the first thing you think of when you see this logo? Chances are, nearly every human being on this planet will think of the same thing you just did. And it’s only one among many logos that are recognized worldwide: twin golden arches, a checkmark swoosh, and five interlocking rings are all symbols instantly recognizable by people in nearly every country and culture across the world.

The recognizability of a memorable logo means that it has the power to define a company’s identity, expressing its strengths and purpose. Customers, clients, and even […]

August 6th, 2014|

Don’t wing your media poll strategy! Nine tips for getting your poll in the news

Written by Emily Colligan, Senior Vice President

To keep up with constantly growing demand for unique and compelling media content, businesses and organizations are increasingly turning to proprietary surveys to spark new messages and offer meaningful, substantive contributions to conversations that are important to their work. This kind of content often leads to new opportunities for organizations to comment on trends in their industries and position themselves as thought leaders in the areas they touch.

Unfortunately, not all of these efforts are successful. Not all surveys yield the insight or open the doors that organizations are seeking. As a result, prospective clients often […]

July 16th, 2014|

Stock Photography Leans In

Written by Amendeep Kaur Heer, Research Manager.

When the 19th amendment to the United States constitution was ratified in 1920, women were guaranteed the right to vote. While this was one of the first, and arguably one of the most important steps towards achieving gender equality, it’s clear we haven’t quite made it there yet: only 18% of the House of Representativesis comprised of women. Women run only 16% of the largest nonprofits. Less than 30% of guests on the “Big Five” Sunday talk shows were women during all of 2013. Approximately none of the International […]

July 2nd, 2014|

The Age of Employee Activism

Written by Mara Hollander, Senior Research Analyst 

A young woman works for what she says is an “awesome company,” but after two years, during which she’s worked long hours and “sacrificed my relationships, time and energy” for a boss who she thinks doesn’t value her work, she quits. This is not an exceptional case…until you watch the video above.

Employees have always been the foundation of successful companies, and they have always spoken to their friends, family, and acquaintances about their jobs. But in an era when everything is social, both online and off, employees have huge […]

June 26th, 2014|

Surveying Soccer Fans: Getting Language Right

Written by Mark Richards, Senior Vice President

Whether or not you’re a soccer fan, you might find your next several weeks dominated by the World Cup. Starting on June 12, the entire world will turn towards Brazil to see their favorite soccer stars compete for their countries– or, according to a recent poll, almost the entire world. A recent survey indicates two-thirds of Americans don’t plan to follow the competition at all. But at 538, Carl Bialik points out one detail that may have affected the results of this survey: it was only conducted in English.

This may or […]

June 11th, 2014|

The KRC Insights Blog

Written by Bradley Honan, CEO

I loved this headline I read on PR Daily a couple months ago: “The vast majority of public relations pros have something to be thankful for today: that you don’t work for SeaWorld’s crisis communications team.” In the wake of the Blackfish opening, the Orlando Business Journal included a quick online poll in one of its articles, asking, “Has CNN’s ‘Blackfish’ documentary changed your perception of SeaWorld?” Much to everyone’s surprise, at one point, 99% of voters had answered that their perceptions remained unchanged. Something smelled fishy. Upon closer inspection the Business Journal found […]

June 4th, 2014|