KRC Insights Blog

KRC Insights

A Guide to International Focus Groups

Written by Laura Mirengoff, Director

As Doug pointed out previously, traveling for focus groups, especially internationally, can be an exciting challenge. But once you overcome the travel obstacles, you want to make sure the research is executed as flawlessly as it would be in the […]

February 9th, 2015|

The Travails and Triumphs of a Focus Group Traveler

Written by Doug Baker, Senior Vice President

Let’s say you’re considering working in market research. You really like the idea of asking questions, uncovering motivations, and finding solutions. But can you handle the spontaneous, quick-thinking, survival-of-the-fittest world of market research? Think I’m kidding? Over the course of my 20+ […]

January 30th, 2015|

Happy New Year from KRC Research!

As this year comes to a close, we want to wish you a very Happy New Year and best wishes for the year ahead.

happy_new_year

 

December 31st, 2014|

A Picture of Homelessness and Domestic Violence – And How KRC Gives Back

Written by Brenna Curti, Research Assistant

The holiday season – it’s the most wonderful time of year, right? For many, the holiday season is a time for shopping, vacations, and extravagant (and borderline gluttonous) meals. For many others, however, the holidays are just another time to […]

December 12th, 2014|

KRC’s Data-Driven Guide to Surviving the Holidays

Written by John Norris, Research Director

On the KRC Insights blog, we try to shed light on some weighty and important topics – from ethics in market research, to views on Corporate America, to a logo’s impact on a company’s identity.  But at this time, of year we know your attention […]

November 25th, 2014|

The “A/B/C”s of Ethics in Experimental Testing

Written by John Almond, Senior Research Analyst and Derek Richer, Senior Vice President

Experimental testing is one of many tools in a market researcher’s toolkit to understand how messaging or creative executions affect real world behavior. Frequently applied to web design, A/B testing is a research method often used […]

October 8th, 2014|

Scottish Referendum Raises Questions for Political Polling

Written by Anita Sharma, Vice President.

The Scottish referendum on independence landed at the intersection of personal and professional for me. I have fond memories of studying at the University of Edinburgh during college. From the moment my plane landed in Edinburgh, I was struck by the country’s beauty […]

September 22nd, 2014|

Business Can – and Must – Do Better

Written by Bradley Honan, CEO

In a national survey of 1,000 Americans conducted by KRC Research, 71% gave Corporate America’s performance a grade of “C” or lower. One-third of American surveyed disagreed with the statement, “what is good for American business is good for America.” No doubt some […]

September 17th, 2014|

More Bad News for Corporate America

Written by Bradley Honan, CEO

There is growing recognition among Americans that levels of income inequality are becoming untenable, and that the promise of achieving and sustaining the so-called “American Dream” is falling out of reach for millions. A KRC survey of 1,000 Americans found that 86% believe that […]

September 17th, 2014|

The Value of Education

Written by Amy Emmatty, Senior Vice President

Do you actually use your degree?

I do. Every day. While this is often viewed as an anomaly, in research it seems more common than you’d think. Market Research draws people from a variety of academic disciplines often based in the social sciences […]

September 3rd, 2014|