KRC Insights Blog

KRC Insights

A Guide to International Focus Groups

Written by Laura Mirengoff, Director

As Doug pointed out previously, traveling for focus groups, especially internationally, can be an exciting challenge. But once you overcome the travel obstacles, you want to make sure the research is executed as flawlessly as it would be in the United States.  In 2014 alone, KRC Research conducted focus groups in thirteen international markets. Here are a few tips on how to ensure successful groups.

Be conscious of audiences’ cultural differences.

Certain markets have cultural norms that inform the type of feedback you will receive from focus group respondents. In some countries, […]

February 9th, 2015|

The Travails and Triumphs of a Focus Group Traveler

Written by Doug Baker, Senior Vice President

Let’s say you’re considering working in market research. You really like the idea of asking questions, uncovering motivations, and finding solutions. But can you handle the spontaneous, quick-thinking, survival-of-the-fittest world of market research? Think I’m kidding? Over the course of my 20+ year career in market research, I’ve learned to value two things above all else – soundness of methodology and speed in reacting to crisis.


“Can you show me your license please?” I asked in disbelief. According to this Parisian driver, he could get me across the city and save me an […]

January 30th, 2015|

Happy New Year from KRC Research!

As this year comes to a close, we want to wish you a very Happy New Year and best wishes for the year ahead.



December 31st, 2014|

A Picture of Homelessness and Domestic Violence – And How KRC Gives Back

Written by Brenna Curti, Research Assistant

The holiday season – it’s the most wonderful time of year, right? For many, the holiday season is a time for shopping, vacations, and extravagant (and borderline gluttonous) meals. For many others, however, the holidays are just another time to buckle down, or another time to get through. Though the DC area boasts some of the highest average incomes nationally, it also has one of the highest poverty rates: One-in-five DC residents live in poverty. On a national level, food banks and homeless shelters have reported a tremendous increase in […]

December 12th, 2014|

KRC’s Data-Driven Guide to Surviving the Holidays

Written by John Norris, Research Director

On the KRC Insights blog, we try to shed light on some weighty and important topics – from ethics in market research, to views on Corporate America, to a logo’s impact on a company’s identity.  But at this time, of year we know your attention is focused on one key question: How am I going to make it through the holidays this year?

Luckily, our KRC Pulse Poll is ripe with insight into this question.  As we do with clients looking to navigate a diverse array of audiences and challenges through the power of data, below […]

November 25th, 2014|

The “A/B/C”s of Ethics in Experimental Testing

Written by John Almond, Senior Research Analyst and Derek Richer, Senior Vice President

Experimental testing is one of many tools in a market researcher’s toolkit to understand how messaging or creative executions affect real world behavior. Frequently applied to web design, A/B testing is a research method often used to test pages’ layouts, graphics and fonts in order to optimize the user experience or to discover which design elements drive the most clicks, user sign ups or purchases.
However, the approach can also be leveraged in a number of other powerful ways to hone a communications strategy, optimize messaging, and […]

October 8th, 2014|

Scottish Referendum Raises Questions for Political Polling

Written by Anita Sharma, Vice President.

The Scottish referendum on independence landed at the intersection of personal and professional for me. I have fond memories of studying at the University of Edinburgh during college. From the moment my plane landed in Edinburgh, I was struck by the country’s beauty (could the grass be any greener?), the kindness of Scots (could they be any more fun or interesting), and the richness of its history (just Google Mary Queen of Scots or William Wallace). While I couldn’t have predicted where the Scottish National Party was headed, there was an undeniable spirit […]

September 22nd, 2014|

Business Can – and Must – Do Better

Written by Bradley Honan, CEO

In a national survey of 1,000 Americans conducted by KRC Research, 71% gave Corporate America’s performance a grade of “C” or lower. One-third of American surveyed disagreed with the statement, “what is good for American business is good for America.” No doubt some of this is in direct response to the slow and lumbering economy, but there is real widespread negativity – even outright anger that exists.

But even frustrated and angry, the American public believes that corporations – both individually and collectively – are part of the solutions to many of the problems […]

September 17th, 2014|

More Bad News for Corporate America

Written by Bradley Honan, CEO

There is growing recognition among Americans that levels of income inequality are becoming untenable, and that the promise of achieving and sustaining the so-called “American Dream” is falling out of reach for millions. A KRC survey of 1,000 Americans found that 86% believe that income inequality is a significant problem.

Why does this matter for Corporate America?

Part of the reason, at least, is that Corporate America is seen, rightly or wrongly, as directly responsible for the state of the current economy, and is held accountable for not doing more to making the American Dream easier […]

September 17th, 2014|

The Value of Education

Written by Amy Emmatty, Senior Vice President

Do you actually use your degree?

I do. Every day. While this is often viewed as an anomaly, in research it seems more common than you’d think. Market Research draws people from a variety of academic disciplines often based in the social sciences or programs focused on business results. Among us are degrees in Applied Demography(me), Public Policy, Philosophy, Sociology, Political Science, Business, Survey Research and Marketing. And every one of us is leveraging our education every day.

Research itself tends to draw curious, analytical, knowledge-seeking professionals. In fact, over half of our team […]

September 3rd, 2014|