KRC Insights Blog

KRC Insights

KRC’s Data-Driven Guide to Surviving the Holidays

On the KRC Insights blog, we try to shed light on some weighty and important topics – from ethics in market research, to views on Corporate America, to a logo’s impact on a company’s identity.  But at this time, of year we know your attention is focused on one […]

November 25th, 2014|

The “A/B/C”s of Ethics in Experimental Testing

Written by John Almond, Research Manager

Experimental testing is one of many tools in a market researcher’s toolkit to understand how messaging or creative executions affect real world behavior. Frequently applied to web design, A/B testing is a research method often used to test pages’ layouts, graphics and fonts in […]

October 8th, 2014|

Business Can – and Must – Do Better

In a national survey of 1,000 Americans conducted by KRC Research, 71% gave Corporate America’s performance a grade of “C” or lower. One-third of American surveyed disagreed with the statement, “what is good for American business is good for America.” No doubt some of this is in direct response […]

September 17th, 2014|

More Bad News for Corporate America

There is growing recognition among Americans that levels of income inequality are becoming untenable, and that the promise of achieving and sustaining the so-called “American Dream” is falling out of reach for millions. A KRC survey of 1,000 Americans found that 86% believe that income inequality is a significant […]

September 17th, 2014|

On-Line and Telephone Methods in Quantitative Research

Written by Jen Sosin, Chief Research Strategist

Market researchers are often challenged by the choice between conducting quantitative surveys online, usually by tapping pre-recruited panels of respondents, or conducting surveys by telephone. The choice is often framed as a choice between high-cost, high-reliability telephone surveys, and low-cost, low-reliability on-line […]

August 20th, 2014|

What’s in a logo?

What’s the first thing you think of when you see this logo? Chances are, nearly every human being on this planet will think of the same thing you just did. And it’s only one among many logos that are recognized worldwide: twin golden arches, a checkmark swoosh, and five […]

August 6th, 2014|

Don’t wing your media poll strategy! Nine tips for getting your poll in the news

To keep up with constantly growing demand for unique and compelling media content, businesses and organizations are increasingly turning to proprietary surveys to spark new messages and offer meaningful, substantive contributions to conversations that are important to their work. This kind of content often leads to new opportunities for […]

July 16th, 2014|

Stock Photography Leans In

When the 19th amendment to the United States constitution was ratified in 1920, women were guaranteed the right to vote. While this was one of the first, and arguably one of the most important steps towards achieving gender equality, it’s clear we haven’t quite made it there yet: only […]

July 2nd, 2014|

The Age of Employee Activism

A young woman works for what she says is an “awesome company,” but after two years, during which she’s worked long hours and “sacrificed my relationships, time and energy” for a boss who she thinks doesn’t value her work, she quits. This is not […]

June 26th, 2014|

Surveying Soccer Fans: Getting Language Right

Written by Mark Richards, Senior Vice President

Whether or not you’re a soccer fan, you might find your next several weeks dominated by the World Cup. Starting on June 12, the entire world will turn towards Brazil to see their favorite soccer stars compete for their countries– or, according […]

June 11th, 2014|