KRC Insights Blog

KRC Insights

The KRC Internship Experience: An Insider’s Perspective

Written by Dylan Luper, Research Associate

An internship at KRC Research is a rewarding professional experience. As a previous intern myself, I can attest to the fact that an internship at KRC affords the opportunity to work with the best researchers in the industry on behalf of some of the […]

June 2nd, 2015|

Six Keys to Successful Employee Research

Written by Doug Baker, Senior Vice President

Employee engagement has become an important initiative for many companies over the past several years. One might say that there is a crisis in employee engagement. As our 2013 Employee Rising research shows, employers around […]

May 8th, 2015|

KRC Digital & Social INSIGHT Series: Interview with Jen Golbeck, University of Maryland, Pt. 1

Today KRC is launching a new INSIGHT series – an ongoing series of interviews with experts in the digital and social media space.  For our first installment we interviewed Jennifer Golbeck, director of the Human-Computer Interaction Lab and an associate professor at the University of Maryland.

Jennifer is a leader […]

May 1st, 2015|

Insights from KRC’s Media Poll Database

As mentioned in a previous blog post, KRC maintains an expansive and proprietary Media Poll Database that tracks PR/thought leadership polls picked up in the news. To date, we have logged over 900 […]

March 23rd, 2015|

A Guide to International Focus Groups

As Doug pointed out previously, traveling for focus groups, especially internationally, can be an exciting challenge. But once you overcome the travel obstacles, you want to make sure the research is executed as flawlessly as it would be in the United States.  In 2014 alone, […]

February 9th, 2015|

The Travails and Triumphs of a Focus Group Traveler

Written by Doug Baker, Senior Vice President

Let’s say you’re considering working in market research. You really like the idea of asking questions, uncovering motivations, and finding solutions. But can you handle the spontaneous, quick-thinking, survival-of-the-fittest world of market research? Think I’m kidding? Over the course of my 20+ […]

January 30th, 2015|

Happy New Year from KRC Research!

As this year comes to a close, we want to wish you a very Happy New Year and best wishes for the year ahead.

happy_new_year

 

December 31st, 2014|

A Picture of Homelessness and Domestic Violence – And How KRC Gives Back

The holiday season – it’s the most wonderful time of year, right? For many, the holiday season is a time for shopping, vacations, and extravagant (and borderline gluttonous) meals. For many others, however, the holidays are just another time to buckle down, or another time to get through. Though […]

December 12th, 2014|

KRC’s Data-Driven Guide to Surviving the Holidays

On the KRC Insights blog, we try to shed light on some weighty and important topics – from ethics in market research, to views on Corporate America, to a logo’s impact on a company’s identity.  But at this time, of year we know your attention is focused on one […]

November 25th, 2014|

The “A/B/C”s of Ethics in Experimental Testing

Written by John Almond, Research Manager

Experimental testing is one of many tools in a market researcher’s toolkit to understand how messaging or creative executions affect real world behavior. Frequently applied to web design, A/B testing is a research method often used to test pages’ layouts, graphics and fonts in […]

October 8th, 2014|