KRC Insights Blog

KRC Insights

Gender and the C-Suite: The Female CEO Reputation Premium

By Mark David Richards, PhD, Senior Vice President, Managing Supervisor

The success of an organization depends in large part on its reputation. Reputation among an organization’s stakeholders is influenced by a variety of drivers which cluster in three fundamental pillars: what the organization offers (e.g., the quality of its products and services), what the organization values (e.g., honest and ethical, caring), and perceptions of the organization’s future (its current and anticipated financial performance). Reputation drivers ultimately advance from the more rational (familiarity and respect) to the more emotional (engagement and trust).

Recent research by global public relations firm […]

July 2nd, 2015|

Letter From The Campaign Trail: What Hillary’s REALLY Hard At Work On

By Bradley Honan, CEO

If you are Hillary Clinton, the announcement that former Maryland Governor Martin J. O’Malley will seek the Democratic nomination was probably met by a yawn.  O’Malley is polling no more than 3% against Clinton nationally and under 5% in both Iowa and New Hampshire.  Nearly 8 in 10 Democrats are unfamiliar with him.

So is Hillary’s campaign ignoring O’Malley?  Publicly?  Most certainly, yes.  Privately? No way.

This offers an instructive lesson for those working in marketing, PR, advertising, branding, and research and analytics.

Hillary’s campaign is almost certainly hard at work right now playing out a […]

June 15th, 2015|

CEOs Stepping Up to the Plate

 By Brenna Curti, Research Assistant

On March 26th, 2015, Salesforce CEO Marc Benioff tweeted to his over 150,000 followers, “Today we are canceling all programs that require our customers/employees to travel to Indiana to face discrimination.”

Salesforce is one of the largest American cloud computing companies with annual revenue of over $4 billion.  Each year, Salesforce holds a major conference in Indianapolis that draws over 10,000 in crowds and over $8 million in spending to the city.

So, why is its CEO suddenly anti-Indiana?

Let’s rewind a few weeks: On March 20th, a bill titled the Restoration of […]

The KRC Internship Experience: An Insider’s Perspective

Written by Dylan Luper, Research Associate

An internship at KRC Research is a rewarding professional experience. As a previous intern myself, I can attest to the fact that an internship at KRC affords the opportunity to work with the best researchers in the industry on behalf of some of the most dynamic businesses and organizations out there. First and foremost, we hope you enjoy your internship. As you begin your first week, here is a guide on what an internship at KRC is really like and what you can expect throughout your time working here.

  1. How to be a great KRC […]
June 2nd, 2015|

Customer Satisfaction Research: Part 1

Written by Roy Persson, Vice President

I love buffalo home fries.  I’ve been a loyal and satisfied customer of T’s restaurant for over 20 years.  But it’s more than their buffalo home fries that keeps me coming back as a satisfied customer.  Every so often I get the opportunity to travel back to my home state, Rhode Island, and the brunch experience they provide is one of many things that make me feel like I’m truly home.  But why exactly do I always go back?  For some, it could be the art that […]

May 28th, 2015|

Six Keys to Successful Employee Research

Written by Doug Baker, Senior Vice President

Employee engagement has become an important initiative for many companies over the past several years. One might say that there is a crisis in employee engagement. As our 2013 Employee Rising research shows, employers around the world are not effectively communicating with their employees, and as a result only 30 percent of employees are deeply engaged with their employers. Company leadership and effective internal communications have a significant impact on employee engagement. So, it is important for companies to listen to their employees through multiple […]

May 8th, 2015|

KRC Digital & Social INSIGHT Series: Interview with Jen Golbeck, University of Maryland, Pt. 1

Today KRC is launching a new INSIGHT series – an ongoing series of interviews with experts in the digital and social media space.  For our first installment we interviewed Jennifer Golbeck, director of the Human-Computer Interaction Lab and an associate professor at the University of Maryland.

Interview by Derek Richer, Senior Vice President

Jennifer is a leader in social media research and a pioneer in the field of social data analytics. She brings together emerging concepts in the fields of computer science and sociology as a way to infer information about relationships and trust. In addition […]

May 1st, 2015|

Going Off Script

Written by Anita Sharma, Vice President

A baker on the market street in Zaatari

In research, it’s usually pretty important to have a script. Scripts, often questionnaires or focus group discussion guides, make our work easier and more efficient by making sure we’re asking the right questions and getting the answers we need while maintaining consistency among participants. But on a recent trip to Jordan, I was reminded that collecting data goes beyond a script: it’s just as important to adapt, observe, and listen.

UNHCR, the UN […]

April 2nd, 2015|

Insights from KRC’s Media Poll Database

Written by Emily Colligan, Senior Vice President

As mentioned in a previous blog post, KRC maintains an expansive and proprietary Media Poll Database that tracks PR/thought leadership polls picked up in the news. To date, we have logged over 900 unique polls with this tool. Each poll is categorized by features like methodology, topic, tone, and pickup. When designing a new poll with a PR client, we use this database to surface polls on similar topics that have been conducted in […]

March 23rd, 2015|

Engaging Conversation: Anita Sharma

On occasion, the KRC Insights blog will feature an Engaging Conversation with a member of our team. This week, Anita Sharma (left) shares her thoughts on research, her most interesting projects, and some personal passions.

  • Your title: Vice President
  • Your office location: Washington, DC
  • Places you’ve lived: Washington, Philadelphia, New York, Connecticut, Edinburgh, Kuwait
  • Languages you speak: English, French
  • Areas of study and interest, besides research: US history, travel, running, yoga, tennis, the Philadelphia Eagles
  • Years in research: 12
  • Years at KRC: Almost 4

How did you become a researcher?
I had an incredibly engaging statistics professor in grad school who made me realize […]

February 20th, 2015|