KRC Insights Blog

KRC Insights

Lessons for Brands and Companies in Political Message Testing: A Letter from the Campaign Trail

By Bradley Honan, KRC Research

How do you get your product or idea sold?  How do you grow market share?  How do you simulate the likely impact of a campaign you want to run, before it’s developed?

Marketers, advertisers, communicators, and branding strategists grapple with these questions every […]

February 1st, 2016|

The Rising Tide of Employee Activism & What You Should Be Doing About It

By Bradley Honan, CEO

I’m honored to be speaking at the Conference Board’s 2016 Digital Transformation and Communication in the Changing Workplace seminar this Friday in New York City.  I’ll be speaking on influencing employee performance and productivity at 3:15pm.  If you haven’t yet had a chance […]

January 29th, 2016|

Repetition, Repetition, Repetition: Lessons for the Corporate World from Obama’s State of the Union Address

By Bradley Honan, CEO

In today’s media landscape, the marketing, branding, communications, and advertising agencies that support corporations assume that because something has been said once, it’s been heard.  This just is not the case – it never has been, nor will it ever be!

While there are […]

January 13th, 2016|

Creative Qualitative: Eliciting the Most Usable Insights in Focus Groups

By Karin Cantrell, Director

In recent years, there has been much discussion on the ways we, as researchers, can keep our respondents more engaged in quantitative studies- trying to find the secret sauce into mitigating drop-off rates and reducing the amount who carelessly speed through surveys.  We’ve […]

January 4th, 2016|

Happy Holidays from KRC Research!

As the end of the year draws closer, we at KRC want to wish you a very happy holiday season and all the best for 2016.  Here are some of our favorite new findings about the holidays.  Click the image for the full infographic.

Reputation INSIGHT Series: Social Media Crises in the General Counsel’s Office

By Mark Richards, Senior Vice President

Nearly half of Legal Counsel at Fortune Global 1000 companies have not had professional training on how social media impacts their company. 

These days, with instantaneous 24-7 communications and widespread use of social media, corporate reputation threats […]

November 18th, 2015|

KRC Has Arrived in the Windy City!

By Amanda Leech, Research Manager, KRC Chicago

KRC Research now has a presence in Chicago! I’m excited to be helping KRC expand further west, working right in the heart of downtown on the 24th floor of the John Hancock Center. Researcher that I am, one of the first things […]

October 16th, 2015|

The End of Summer Vacation as We Know It?

By Bradley Honan, CEO

I am just hours away from heading out on my annual summer vacation (the Connecticut & Rhode Island seashore) and my Out of Office reply is ready to go! I am excited to be spending time with my family and eagerly looking forward […]

September 1st, 2015|

KRC Digital & Social INSIGHT Series: Interview with Jen Golbeck, University of Maryland, Pt. 2

KRC is continuing a new INSIGHT series – an ongoing series of interviews with experts in the digital and social media space.  For our second installment, we continued our conversation with Jennifer Golbeck, director of the Human-Computer Interaction Lab and associate professor at the University of Maryland.

Interview by 

Customer Satisfaction Research: Part 2

By Roy Persson, Vice President

In my last blog post, I left you justifications for why companies should be running customer satisfaction research. As mentioned previously, there are many different insights that can come out of this type of research. I’ve witnessed a variety of approaches, from […]

August 14th, 2015|