KRC Insights Blog

KRC Insights

Lessons for Brands and Companies in Political Message Testing: A Letter from the Campaign Trail

By Bradley Honan, KRC Research

How do you get your product or idea sold?  How do you grow market share?  How do you simulate the likely impact of a campaign you want to run, before it’s developed?

Marketers, advertisers, communicators, and branding strategists grapple with these questions every […]

February 1st, 2016|

Repetition, Repetition, Repetition: Lessons for the Corporate World from Obama’s State of the Union Address

In today’s media landscape, the marketing, branding, communications, and advertising agencies that support corporations assume that because something has been said once, it’s been heard.  This just is not the case – it never has been, nor will it ever be!

While there are more opportunities to be heard, breaking […]

January 13th, 2016|

Creative Qualitative: Eliciting the Most Usable Insights in Focus Groups

In recent years, there has been much discussion on the ways we, as researchers, can keep our respondents more engaged in quantitative studies- trying to find the secret sauce into mitigating drop-off rates and reducing the amount who carelessly speed through surveys.  We’ve responded, in turn, by making our […]

January 4th, 2016|

Happy Holidays from KRC Research!

As the end of the year draws closer, we at KRC want to wish you a very happy holiday season and all the best for 2016.  Here are some of our favorite new findings about the holidays.  Click the image for the full infographic.

Reputation INSIGHT Series: Social Media Crises in the General Counsel’s Office

By Mark Richards, Senior Vice President

Nearly half of Legal Counsel at Fortune Global 1000 companies have not had professional training on how social media impacts their company. 

These days, with instantaneous 24-7 communications and widespread use of social media, corporate reputation threats […]

November 18th, 2015|

KRC Digital & Social INSIGHT Series: Interview with Jen Golbeck, University of Maryland, Pt. 2

KRC is continuing a new INSIGHT series – an ongoing series of interviews with experts in the digital and social media space.  For our second installment, we continued our conversation with Jennifer Golbeck, director of the Human-Computer Interaction Lab and associate professor at the University of Maryland.

Jennifer is a leader in […]

August 25th, 2015|

Customer Satisfaction Research: Part 2

In first blog post on this topic, we left you justifications for why companies should be running customer satisfaction research. As mentioned previously, there are many different insights that can come out of this type of research. We’ve witnessed a variety of approaches, from the power of social media to the […]

August 14th, 2015|

Gender and the C-Suite: The Female CEO Reputation Premium

By Mark David Richards, PhD, Senior Vice President, Managing Supervisor

The success of an organization depends in large part on its reputation. Reputation among an organization’s stakeholders is influenced by a variety of drivers which cluster in three fundamental pillars: what the organization offers (e.g., the quality […]

July 2nd, 2015|

Letter From The Campaign Trail: What Hillary’s REALLY Hard At Work On

If you are Hillary Clinton, the announcement that former Maryland Governor Martin J. O’Malley will seek the Democratic nomination was probably met by a yawn.  O’Malley is polling no more than 3% against Clinton nationally and under 5% in both Iowa and New Hampshire.  Nearly 8 in 10 Democrats […]

June 15th, 2015|

CEOs Stepping Up to the Plate

On March 26th, 2015, Salesforce CEO Marc Benioff tweeted to his over 150,000 followers, “Today we are canceling all programs that require our customers/employees to travel to Indiana to face discrimination.”

Salesforce is one of the largest American cloud computing companies with annual revenue of over $4 billion.  Each […]

June 4th, 2015|