KRC Insights Blog

KRC Insights

Lessons for Brands and Companies in Political Message Testing: A Letter from the Campaign Trail

By Bradley Honan, KRC Research

How do you get your product or idea sold?  How do you grow market share?  How do you simulate the likely impact of a campaign you want to run, before it’s developed?

Marketers, advertisers, communicators, and branding strategists grapple with these questions every day.  What are you to do?

With the race to the White House in 2016 well underway, we decided in our most recent KRC Pulse Poll to test some messaging that could hypothetically be used by the Clinton and Bush camps – and both appear to need some help!  We […]

February 1st, 2016|

The Rising Tide of Employee Activism & What You Should Be Doing About It

By Bradley Honan, CEO

I’m honored to be speaking at the Conference Board’s 2016 Digital Transformation and Communication in the Changing Workplace seminar this Friday in New York City.  I’ll be speaking on influencing employee performance and productivity at 3:15pm.  If you haven’t yet had a chance to register, you can do so right here.

I’m going to be presenting the results from a fascinating study we did in partnership with Weber Shandwick on employee activism and how it can make or break your business.  The talk will cover the crucial intersection between employee activism and […]

January 29th, 2016|

Repetition, Repetition, Repetition: Lessons for the Corporate World from Obama’s State of the Union Address

By Bradley Honan, CEO

In today’s media landscape, the marketing, branding, communications, and advertising agencies that support corporations assume that because something has been said once, it’s been heard.  This just is not the case – it never has been, nor will it ever be!

While there are more opportunities to be heard, breaking through the clutter and truly moving the needle is very, very difficult.  Even companies with deep pockets and significant media expenditures struggle to be heard in ways they want.

One reason is that all too frequently, companies are far too eager to go with new […]

January 13th, 2016|

Creative Qualitative: Eliciting the Most Usable Insights in Focus Groups

By Karin Cantrell, Director

In recent years, there has been much discussion on the ways we, as researchers, can keep our respondents more engaged in quantitative studies- trying to find the secret sauce into mitigating drop-off rates and reducing the amount who carelessly speed through surveys.  We’ve responded, in turn, by making our surveys more interactive, efficient, mobile-optimized, etc.

But what about qualitative research?

We’ve all seen it: the respondents who begrudgingly drag themselves into the focus group room, looking to collect their cash, counting down every millisecond until they can get back to anything else.  For some, the […]

January 4th, 2016|

Happy Holidays from KRC Research!

As the end of the year draws closer, we at KRC want to wish you a very happy holiday season and all the best for 2016.  Here are some of our favorite new findings about the holidays.  Click the image for the full infographic.

Holiday Infographic Crop

December 9th, 2015|

Reputation INSIGHT Series: Social Media Crises in the General Counsel’s Office

By Mark Richards, Senior Vice President

Nearly half of Legal Counsel at Fortune Global 1000 companies have not had professional training on how social media impacts their company. 

These days, with instantaneous 24-7 communications and widespread use of social media, corporate reputation threats can emerge and spiral into full-blown crises quickly. One essential member of the risk and reputation management team is in-house legal counsel.

Today, Weber Shandwick and KRC Research released a new study, “Social Media’s Role in Crisis Management: A Call for Greater Legal Vigilance.” Findings are based on our recent […]

November 18th, 2015|

KRC Has Arrived in the Windy City!

By Amanda Leech, Research Manager, KRC Chicago

KRC Research now has a presence in Chicago! I’m excited to be helping KRC expand further west, working right in the heart of downtown on the 24th floor of the John Hancock Center. Researcher that I am, one of the first things I did upon my arrival was some secondary research on the place where I’d be working. Aside from it being the fourth tallest building in the Chicago skyline [i], my favorite tidbit is that birds don’t even fly up as high as the John Hancock Center’s top floors […]

October 16th, 2015|

The End of Summer Vacation as We Know It?

By Bradley Honan, CEO

I am just hours away from heading out on my annual summer vacation (the Connecticut & Rhode Island seashore) and my Out of Office reply is ready to go! I am excited to be spending time with my family and eagerly looking forward to recharging the batteries – it’s been quite hectic at the office!

We know that in today’s always-on digital world, people around the globe are becoming more and more connected to their laptops, cell phones, and tablets.

We also know this is impacting work life balance. But does this spill over, taking […]

September 1st, 2015|

KRC Digital & Social INSIGHT Series: Interview with Jen Golbeck, University of Maryland, Pt. 2

KRC is continuing a new INSIGHT series – an ongoing series of interviews with experts in the digital and social media space.  For our second installment, we continued our conversation with Jennifer Golbeck, director of the Human-Computer Interaction Lab and associate professor at the University of Maryland.

Interview by Derek Richer, Senior Vice President

Jennifer is a leader in social media research and a pioneer in the field of social data analytics. She brings together emerging concepts in the fields of computer science and sociology as a way to infer information about relationships and trust. In addition to […]

August 25th, 2015|

Customer Satisfaction Research: Part 2

By Roy Persson, Vice President

In my last blog post, I left you justifications for why companies should be running customer satisfaction research. As mentioned previously, there are many different insights that can come out of this type of research. I’ve witnessed a variety of approaches, from the power of social media to the intimacy of an in-depth interview, both of which can be used as tools to capture satisfaction insight information. Technically, there are no “right” or “wrong” ways to get to the heartbeat of your customers, but these tips and guidelines can aid any organization […]

August 14th, 2015|