KRC Research

Our Team

Corporate reputation, issues management, public affairs, social marketing, communications measurement, global research

Pharmaceuticals, biotechnology, food and beverage, financial services, professional services, government agencies

Political pollster and campaign manager

Tested alternative messages to support the European launch of a potentially controversial food product
Advised the U.S. pharmaceutical industry on messaging around key aspects of healthcare reform
Developed the messaging strategies for a large-scale industry reputation campaign
Provided an outside assessment of the strategy and effectiveness of a branding campaign for an professional association
Designed a new method for testing and assessing the impact of diverse product advertising on a company's corporate reputation