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Pamela Fahlund
Senior Vice President |
Where: New York
Expertise: Brand development, corporate and brand positioning, product development, technology adoption and market structure analysis
Sectors: Emerging media, entertainment, financial services and technology
Previous life: Corporate researcher and advertising planner
Contact: pfahlund@krcresearch.com
Most interesting recent assignments:
- Assisted a major media and entertainment company in the design and introduction of new digital services
- Helped a small e-commerce company develop its strategic positioning platform
- Worked with a media design center to develop methods to observe and measure consumer reactions to media interfaces, content and devices
- Worked with a major financial services company to develop a strategy for communicating re-pricing of a product line
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