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Jennifer Robbins Doyle
Senior Vice President |
Where: Boston
Expertise: Product marketing, message development, employee communications and reputation management
Sectors: Consumer package goods, financial services, life sciences and B2B services
Previous life: Political pollster and youth expert
Contact: jdoyle@krcresearch.com
Most interesting recent assignments:
- Helped a major industry coalition develop an integrated image campaign and measure the impact of its advertising and PR outreach over time
- Helped a global biotechnology company manage its reputation across a range of distinct stakeholder audiences
- Helped a software company identify the best design concepts for a new product line targeting teenagers (consumers between the ages of 13 and 18)
- Helped a F500 corporation develop an internal communications program for its diverse network of global business units
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