On occasion, the KRC Insights blog will feature an Engaging Conversation with a member of our team. This week, Anita Sharma (left) shares her thoughts on research, her most interesting projects, and some personal passions.

  • Your title: Vice President
  • Your office location: Washington, DC
  • Places you’ve lived: Washington, Philadelphia, New York, Connecticut, Edinburgh, Kuwait
  • Languages you speak: English, French
  • Areas of study and interest, besides research: US history, travel, running, yoga, tennis, the Philadelphia Eagles
  • Years in research: 12
  • Years at KRC: Almost 4

How did you become a researcher?
I had an incredibly engaging statistics professor in grad school who made me realize how research can inform decision-making, whether it be communications strategies, political campaigns, or advertising.

What do you enjoy most about being a researcher?
I spend my days being curious.

How do you help your clients and sister agencies like Weber Shandwick?
Much of my research supports Weber’s social impact practice, including work for the National Women’s Law Center and Bill & Melinda Gates Foundation.

How is your perspective as a researcher in a PR world unique?
I’ve conducted research with a pretty diverse mix of clients, among diverse audiences, and on five continents (in lots of different languages).

What’s the most interesting research project you’ve ever worked on?
What about most recently? I worked on a long-term study about low income New Yorkers that was frequently used by the client to promote specific policy initiatives in New York City. The research was always interesting, and the client was an amazing partner. More recently, I completed a study for the Center for Science in the Public Interest about unhealthy food marketing to children. The research was engaging, and I really enjoyed working with the client on this particular topic.

KRC Research is…

What’s the best research study or book related to research you’ve read and why?
Anything by the Pew Research Center is fantastic and full of insights.

Who has had the biggest influence on your career and why?
Too many people to name…but my mom is maybe the most inspiring of them all.

Tell us something that your colleagues might be surprised to learn about you.
I love surfing.

If you could change careers, what would you want to do?
Be a journalist. Or a baker. Or a yoga instructor.

What are you passionate about, and for what reasons?
My family, friends, and yoga – because they all make me really happy.

Your friends and colleagues would describe you as…
Thoughtful, nerdy, organized/compulsively neat.

After work or on weekends, you can be found…
In a yoga studio, baking cookies, with family and friends.

What’s your favorite TV show or movie, and what about it makes it your favorite?
TV show – The West Wing. I could watch each season many times over. Movie – Love Actually.

What is your go-to destination online for browsing, reading or staying connected?
My Twitter feed.

How would you describe your outlook on life/what words do you try to live by?
It’s the end of a Mary Oliver poem: “Tell me, what is it you plan to do with your one wild and precious life?”