Our Team
Chris Lawrence, SVP-Management Supervisor
Expertise
Employee research, multinational projects, brand and reputation tracking, and research to gain media attention
Sectors
Technology, financial services, energy, travel and tourism, and consumer products
Previous Life
Public opinion and political pollster
Most interesting recent assignments:
- Assisted a large consumer product company test numerous brand extensions, as well as a new advertising concept, to bring them into the 21st century
- Worked with a financial services company to assess awareness both internally and externally of a major crisis the company was facing to target crisis communications efforts
- Worked with a large multinational corporation to gauge its reputation in key markets and evaluate potential community relations efforts
- Worked with a large consumer products company to reposition key brands to attract teens and tweens