The client was a leading consumer retailer.
As part of a program to promote awareness of domestic violence and the support services available to victims, the client wanted to generate media attention and provide news hooks for PR activities.
KRC Research fielded a series of omnibus questions designed to provide relevant, newsworthy data regarding the domestic violence perceptions of American adults.
The research highlighted domestic violence myths and the findings were used in press releases designed to generate media interest in the client's campaign. The campaign was featured in national and regional media, including USA Today, the Cincinnati Inquirer and Ladies Home Journal and resulted in more than 98 million people being educated about the issues surrounding domestic violence.