Generating Media Coverage
The client was a leading consumer retailer.
Challenge
As part of a program to promote awareness of domestic violence and the support services available to victims, the client wanted to generate media attention and provide news hooks for PR activities.
Research Solution
KRC Research fielded a series of omnibus questions designed to provide relevant, newsworthy data regarding the domestic violence perceptions of American adults.
Results
The research highlighted domestic violence myths and the findings were used in press releases designed to generate media interest in the client's campaign. The campaign was featured in national and regional media, including USA Today, the Cincinnati Inquirer and Ladies Home Journal and resulted in more than 98 million people being educated about the issues surrounding domestic violence.
More Case Studies
Meeting a Specific Challenge
Reputation Management
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Industry Specific Expetrise
Healthcare
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Research Specialties
Generating Media Coverage
Multinational Research
Hard to Reach Audiences
Specialized Populations
Multimode Research
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