Our Team
C. Douglas Baker, Senior Vice President
Expertise
Public affairs and issues management research, message development, concept testing, and measurement and metrics
Sectors
Government, financial services, energy, pharmaceuticals and biotechnology
Previous Life
Public opinion research, local government consultant
Most interesting recent assignments:
- Helped a federal government agency develop a campaign to encourage federal benefit recipients to receive their payments through direct deposit instead of checks, and developed rigorous measurement models to evaluate the campaign
- Conducted research among small businesses to develop a campaign to promote the payment of business liability taxes electronically
- Developed a reputation and food issues tracking survey for a large food manufacturer
- Developed an award-winning annual study among corporate leaders, used by a law firm to establish the reputation of its corporate governance practice