KRC Research

Our Team

Bradley Honan, Chief Executive Officer

KRC Research | Weber Shandwick

Bradley Honan is CEO of KRC Research, a full-service market and opinion research firm. He recently joined KRC from the New York City office of StrategyOne, a Washington D.C.-based research group affiliated with global public relations firm Edelman. At StrategyOne Bradleyís core responsibilities include integrating research, insights, and analysis into Edelmanís offerings as well as helping clients develop and refine business and communications strategy using public opinion surveys.

Bradley has worked to integrate polling and research into the work of various PR firms including; Burson Marsteller, Hill and Knowlton, R and R Partners, Ogilvy PR, and RLM. He has extensive experience using a wide range of research tools for clients including; brand positioning and brand tracking, messaging, corporate reputation, customer targeting, crisis management, demographic and attitudinal segmentation as well as advertising copy testing and advertising tracking.

Prior to joining StrategyOne in July 2009, Bradley was a Vice President with the research firm Penn, Schoen & Berland Associates (PSB), a firm where he worked for nearly a decade. At PSB, Bradley worked with a wide range of clients including those in consumer products (General Electric and Masterfoods/ M and M Mars), healthcare (Trinity Health Corp. and the Pharmaceutical Manufacturers Association), financial services (Key Bank and TD Ameritrade) utilities (Con Edison and Nevada Power/ Sierra Pacific Resources), media and entertainment (AOL Time Warner), professional sports (Major League Baseball and various teams), gaming (The Las Vegas Convention and Visitors Authority and Foxwoods Resort and Casino), as well as assorted trade groups and industry associations (The Medical Association of Georgia and the Wireless Trade Association - My Wireless), among many others.

In addition, Bradley has worked on behalf of a wide range of political candidates including; Senator Hillary Clinton, Mayor Mike Bloomberg, Governor Jon Corzine, New York City Public Advocate Betsy Gotbaum, Congressman Emanuel Cleaver, Congressman Eliot Engel, Brooklyn District Attorney Joe Hynes, and Manhattan District Attorney candidate Leslie Crocker Snyder, among others. Internationally, Bradley has worked with political candidates and parties in Bermuda, Belgium, Great Britain, Italy, Macedonia, Ukraine, and Venezuela.

During a time of great social unrest and political upheaval in Ukraine in 2007, Bradley along with President George W. Bushís media advisor Mark McKinnon, conducted the single most accurate Election Day Exit Poll for the Parliamentary elections on behalf of television station ICTV.

Bradley has lectured on research and communications before a range of organizations including; the Chicago Chapter of the US Chamber of Commerce, The Public Relations Society of America, and The Direct Marketing Association in addition to leading classes at Columbia and Pace University and at the City College of New York. He holds a Master Degree in Survey Research and Analysis from the University of Connecticut and a Bachelor of Arts from that same university. In addition, Bradley has studied at the London School of Economics and Political Science. Bradley is a Member of the American Association of Political Consultants and the Public Relations Society of America.