KRC Research

Our Team

Concept testing, message development, reputation management, and public awareness and education campaigns

Health care, consumer products, financial services

Consumer marketing

Helped develop an integrated campaign to build consumer awareness of healthcare quality issues and motivate consumers to consider quality when making their own decisions
Aided the development and launch of a nationwide program to provide patients access to low cost and free medications - and monitored their satisfaction with that program
Tested design concepts and prototypes for a new line of consumer products
Worked with a major American bank to revitalize its product offerings