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C. Douglas Baker
Senior Vice President |
Where: Washington
Expertise: Public affairs and issues management research, message development, concept testing, and measurement and metrics
Sectors: Government, financial services, energy, pharmaceuticals and biotechnology
Previous life: Public opinion research, local government consultant
Contact: dbaker@krcresearch.com
Most interesting recent assignments:
- Helped a federal government agency develop a campaign to encourage federal benefit recipients to receive their payments through direct deposit instead of checks, and developed rigorous measurement models to evaluate the campaign
- Conducted research among small businesses to develop a campaign to promote the payment of business liability taxes electronically
- Developed a reputation and food issues tracking survey for a large food manufacturer
- Developed an award-winning annual study among corporate leaders, used by a law firm to establish the reputation of its corporate governance practice
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