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The KRC Insights Blog

Written by Bradley Honan, CEO

I loved this headline I read on PR Daily a couple months ago: “The vast majority of public relations pros have something to be thankful for today: that you don’t work for SeaWorld’s crisis communications team.” In the wake of the Blackfish opening, the Orlando Business Journal included a quick […]

June 4th, 2014|

Top 10 Social Media Research Studies for Public Relations Professionals

Fifty-six percent of executives say digital engagement with customers is at least a top-ten company priority, according to a study by McKinsey & Company. The study is one of 10 in the Institute for Public Relations’ “Top 10 Social Media Research Studies for Public Relations Professionals for the Second Half of 2013.”

May 28th, 2014|

The Rise of the Employee Activists

A new report has outlined how the age of social media has opened the way for visible, engaging employees that make their criticisms and advocations known.

The report, titled Employees Rising: Seizing the Opportunity in Employee Activism, was compiled by Weber Shandwick, in partnership with KRC Research.

Client: Weber Shandwick
Source: BusinessTech

April 20th, 2014|

Getting your share of the Millenial Wallet

Today’s moms have an overwhelming amount of resources to turn to and more content to digest than any other generation before them. Search “new baby” and over 2 billion hits come up.

March 7th, 2014|

How the ’12th Man’ Can Transform America

It was the “12th man” that won it. How else can we explain how an underdog team that was “too young,” with a quarterback who was “too short” decimated the Denver Broncos?

February 10th, 2014|

Kids’ Cavities On The Rise, Report Finds

Do children need to see a dentist before they turn 1 year old? Yes, says the group behind a new report, though many parents might not realize this. According to a new report from the American Academy of Pediatric Dentistry (AAPD), tooth decay is a common problem in children and is an issue that’s […]

January 30th, 2014|

Kid’s Cavities a Health Concern

Do children need to see a dentist before they turn 1 year old? Yes, says the group behind a new report, though many parents might not realize this. According to a new report from the American Academy of Pediatric Dentistry (AAPD), tooth decay is a common problem in children and is an issue that’s […]

January 30th, 2014|

Lagers Not Lagging

ST. LOUIS — With ever-increasing interest in beers and brewing, adults still say that lager is their favorite type of beer, according to a new survey conducted by brewer Anheuser-Busch and KRC Research for National Lager Day (Dec. 10).

December 12th, 2013|