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So far shudgins has created 28 entries.

Happy New Year from KRC Research!

As this year comes to a close, we want to wish you a very Happy New Year and best wishes for the year ahead.


December 31st, 2014|

KRC’s Data-Driven Guide to Surviving the Holidays

Written by John Norris, Research Director

On the KRC Insights blog, we try to shed light on some weighty and important topics – from ethics in market research, to views on Corporate America, to a logo’s impact on a company’s identity.  But at this time, of year we know your attention is focused on one key question: […]

November 25th, 2014|

The “A/B/C”s of Ethics in Experimental Testing

Written by John Almond, Senior Research Analyst and Derek Richer, Senior Vice President

Experimental testing is one of many tools in a market researcher’s toolkit to understand how messaging or creative executions affect real world behavior. Frequently applied to web design, A/B testing is a research method often used to test pages’ layouts, graphics and […]

October 8th, 2014|

Scottish Referendum Raises Questions for Political Polling

Written by Anita Sharma, Vice President.

The Scottish referendum on independence landed at the intersection of personal and professional for me. I have fond memories of studying at the University of Edinburgh during college. From the moment my plane landed in Edinburgh, I was struck by the country’s beauty (could the grass be any greener?), […]

September 22nd, 2014|

Business Can – and Must – Do Better

Written by Bradley Honan, CEO

In a national survey of 1,000 Americans conducted by KRC Research, 71% gave Corporate America’s performance a grade of “C” or lower. One-third of American surveyed disagreed with the statement, “what is good for American business is good for America.” No doubt some of this is in direct response to the […]

September 17th, 2014|

More Bad News for Corporate America

Written by Bradley Honan, CEO

There is growing recognition among Americans that levels of income inequality are becoming untenable, and that the promise of achieving and sustaining the so-called “American Dream” is falling out of reach for millions. A KRC survey of 1,000 Americans found that 86% believe that income inequality is a significant problem.

Why […]

September 17th, 2014|

The Value of Education

Written by Amy Emmatty, Senior Vice President

Do you actually use your degree?

I do. Every day. While this is often viewed as an anomaly, in research it seems more common than you’d think. Market Research draws people from a variety of academic disciplines often based in the social sciences or programs focused on business results. […]

September 3rd, 2014|

On-Line and Telephone Methods in Quantitative Research

Written by Jen Sosin, Chief Research Strategist

Market researchers are often challenged by the choice between conducting quantitative surveys online, usually by tapping pre-recruited panels of respondents, or conducting surveys by telephone. The choice is often framed as a choice between high-cost, high-reliability telephone surveys, and low-cost, low-reliability on-line surveys. There is some truth to […]

August 20th, 2014|

What’s in a logo?

Written by Amy Emmatty, Senior Vice President

What’s the first thing you think of when you see this logo? Chances are, nearly every human being on this planet will think of the same thing you just did. And it’s only one among many logos that are recognized worldwide: twin golden arches, a checkmark swoosh, and […]

August 6th, 2014|

Don’t wing your media poll strategy! Nine tips for getting your poll in the news

Written by Emily Colligan, Senior Vice President

To keep up with constantly growing demand for unique and compelling media content, businesses and organizations are increasingly turning to proprietary surveys to spark new messages and offer meaningful, substantive contributions to conversations that are important to their work. This kind of content often leads to new opportunities for […]

July 16th, 2014|