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Insights from KRC’s Media Poll Database

Written by Emily Colligan, Senior Vice President

As mentioned in a previous blog post, KRC maintains an expansive and proprietary Media Poll Database that tracks PR/thought leadership polls picked up in the news. To date, we have logged over 900 unique polls with this tool. Each poll is categorized by features like methodology, topic, tone, […]

March 23rd, 2015|

Engaging Conversation: Anita Sharma

On occasion, the KRC Insights blog will feature an Engaging Conversation with a member of our team. This week, Anita Sharma (left) shares her thoughts on research, her most interesting projects, and some personal passions.

Your title: Vice President
Your office location: Washington, DC
Places you’ve lived: Washington, Philadelphia, New York, Connecticut, Edinburgh, Kuwait
Languages you speak: English, […]

February 20th, 2015|

A Guide to International Focus Groups

Written by Laura Mirengoff, Director

As Doug pointed out previously, traveling for focus groups, especially internationally, can be an exciting challenge. But once you overcome the travel obstacles, you want to make sure the research is executed as flawlessly as it would be in the United States.  In 2014 alone, KRC Research conducted focus groups […]

February 9th, 2015|

The Travails and Triumphs of a Focus Group Traveler

Written by Doug Baker, Senior Vice President

Let’s say you’re considering working in market research. You really like the idea of asking questions, uncovering motivations, and finding solutions. But can you handle the spontaneous, quick-thinking, survival-of-the-fittest world of market research? Think I’m kidding? Over the course of my 20+ year career in market research, I’ve […]

January 30th, 2015|

A Picture of Homelessness and Domestic Violence – And How KRC Gives Back

Written by Brenna Curti, Research Assistant

The holiday season – it’s the most wonderful time of year, right? For many, the holiday season is a time for shopping, vacations, and extravagant (and borderline gluttonous) meals. For many others, however, the holidays are just another time to buckle down, or another time to get through. Though […]

December 12th, 2014|

Civility in America 2014

The fifth installment of Civility in America from global public relations firm Weber Shandwick and public affairs firm Powell Tate with KRC Research looks at civility through a generational lens to better understand what the future holds for society.

Civility in America 2014 reiterates that America has a civility deficit. The overwhelming majority of each […]

October 22nd, 2014|