As mentioned in a previous blog post, KRC maintains an expansive and proprietary Media Poll Database that tracks PR/thought leadership polls picked up in the news. To date, we have logged over 900 unique polls with this tool. Each poll is categorized by features like methodology, topic, tone, and pickup. When designing a new […]
As Doug pointed out previously, traveling for focus groups, especially internationally, can be an exciting challenge. But once you overcome the travel obstacles, you want to make sure the research is executed as flawlessly as it would be in the United States. In 2014 alone, KRC Research conducted focus groups in thirteen international markets. […]
Written by Doug Baker, Senior Vice President
Let’s say you’re considering working in market research. You really like the idea of asking questions, uncovering motivations, and finding solutions. But can you handle the spontaneous, quick-thinking, survival-of-the-fittest world of market research? Think I’m kidding? Over the course of my 20+ year career in market research, I’ve […]
The holiday season – it’s the most wonderful time of year, right? For many, the holiday season is a time for shopping, vacations, and extravagant (and borderline gluttonous) meals. For many others, however, the holidays are just another time to buckle down, or another time to get through. Though the DC area boasts some […]
The fifth installment of Civility in America from global public relations firm Weber Shandwick and public affairs firm Powell Tate with KRC Research looks at civility through a generational lens to better understand what the future holds for society.
Civility in America 2014 reiterates that America has a civility deficit. The overwhelming majority of each […]
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