krc@krcresearch.com

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So far krc@krcresearch.com has created 38 entries.

Reputation INSIGHT Series: Social Media Crises in the General Counsel’s Office

By Mark Richards, Senior Vice President
Nearly half of Legal Counsel at Fortune Global 1000 companies have not had professional training on how social media impacts their company. 
These days, with instantaneous 24-7 communications and widespread use of social media, corporate reputation threats can emerge and spiral into full-blown crises quickly. One essential member of the risk […]

November 18th, 2015|

Social Media’s Role in Crisis Management

No company is immune to reputational assaults via social media, and effectively responding to digital attacks often requires an interdisciplinary approach to social crisis management.  One essential member of the crisis response team is in-house legal counsel.  The role of legal counsel in ensuring regulatory and legal compliance at times of crisis is critical, […]

November 18th, 2015|

Engaging Today’s Automotive Engineers

Technology’s impact on driving has influenced nearly every facet of the auto industry. In an effort to better understand how rapid changes in the media landscape are impacting how automotive engineers consume information, Weber Shandwick and KRC Research commissioned a report titled Engaging Today’s Automotive Engineers: How to Reach Those Powering Us Forward.

The study is […]

November 9th, 2015|

The Honeywell Smart Building Score

KRC Research partnered with Honeywell to develop and field its survey of smart buildings in the United States, after which KRC developed scores and rated attributes for several building types and U.S. cities.  From Honeywell.com:

“From San Francisco to New York, buildings dot skylines and punctuate cities, taking on many shapes and purposes, from airports […]

October 28th, 2015|

KRC Digital & Social INSIGHT Series: Interview with Jen Golbeck, University of Maryland, Pt. 2

KRC is continuing a new INSIGHT series – an ongoing series of interviews with experts in the digital and social media space.  For our second installment, we continued our conversation with Jennifer Golbeck, director of the Human-Computer Interaction Lab and associate professor at the University of Maryland.

Jennifer is a leader in social media research and a […]

August 25th, 2015|

Customer Satisfaction Research: Part 2

In first blog post on this topic, we left you justifications for why companies should be running customer satisfaction research. As mentioned previously, there are many different insights that can come out of this type of research. We’ve witnessed a variety of approaches, from the power of social media to the intimacy of an in-depth interview, […]

August 14th, 2015|

Gender and the C-Suite: The Female CEO Reputation Premium

By Mark David Richards, PhD, Senior Vice President, Managing Supervisor

The success of an organization depends in large part on its reputation. Reputation among an organization’s stakeholders is influenced by a variety of drivers which cluster in three fundamental pillars: what the organization offers (e.g., the quality of its products and services), what the organization […]

July 2nd, 2015|

The Female CEO Reputation Premium?

Weber Shandwick, in partnership with KRC Research, released The Female CEO Reputation Premium? Differences & Similarities, a supplementary report to The CEO Reputation Premium: Gaining Advantage in the Engagement Era (March 2015). This survey of more than 1,750 senior executives worldwide indicates that corporate and CEO reputations are largely gender-blind when it comes to […]

June 30th, 2015|

Letter From The Campaign Trail: What Hillary’s REALLY Hard At Work On

If you are Hillary Clinton, the announcement that former Maryland Governor Martin J. O’Malley will seek the Democratic nomination was probably met by a yawn.  O’Malley is polling no more than 3% against Clinton nationally and under 5% in both Iowa and New Hampshire.  Nearly 8 in 10 Democrats are unfamiliar with him.

So is […]

June 15th, 2015|

CEOs Stepping Up to the Plate

On March 26th, 2015, Salesforce CEO Marc Benioff tweeted to his over 150,000 followers, “Today we are canceling all programs that require our customers/employees to travel to Indiana to face discrimination.”

Salesforce is one of the largest American cloud computing companies with annual revenue of over $4 billion.  Each year, Salesforce holds a major conference […]

June 4th, 2015|