krc@krcresearch.com

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So far krc@krcresearch.com has created 45 entries.

How Much Incivility Will American Voters Tolerate in the Race to the White House?

by Mark David Richards, Senior Vice President, and Lindsay Gutekunst, Vice President

The American president is elected of the people, by the people, for the people. Last night, thousands of Iowans began the lengthy democratic process of choosing the next president. Just what does it take to be elected president in of the United States in […]

February 2nd, 2016|

Lessons for Brands and Companies in Political Message Testing: A Letter from the Campaign Trail

By Bradley Honan, KRC Research

How do you get your product or idea sold?  How do you grow market share?  How do you simulate the likely impact of a campaign you want to run, before it’s developed?

Marketers, advertisers, communicators, and branding strategists grapple with these questions every day.  What are you to do?

With the race […]

February 1st, 2016|

KRC’s Thought Leadership & Content Creation Model

Click here to download the webinar presentation slides, or view them in the player below.

At the annual Public Relations Society of America 2015 International Conference and a webinar on January 14, KRC shared our comprehensive approach to creating meaningful, original content that commands coverage and engages stakeholders.

In this era where content is in demand 24-7, this approach […]

January 14th, 2016|

Repetition, Repetition, Repetition: Lessons for the Corporate World from Obama’s State of the Union Address

In today’s media landscape, the marketing, branding, communications, and advertising agencies that support corporations assume that because something has been said once, it’s been heard.  This just is not the case – it never has been, nor will it ever be!

While there are more opportunities to be heard, breaking through the clutter and truly […]

January 13th, 2016|

Creative Qualitative: Eliciting the Most Usable Insights in Focus Groups

In recent years, there has been much discussion on the ways we, as researchers, can keep our respondents more engaged in quantitative studies- trying to find the secret sauce into mitigating drop-off rates and reducing the amount who carelessly speed through surveys.  We’ve responded, in turn, by making our surveys more interactive, efficient, mobile-optimized, […]

January 4th, 2016|

Happy Holidays from KRC Research!

As the end of the year draws closer, we at KRC want to wish you a very happy holiday season and all the best for 2016.  Here are some of our favorite new findings about the holidays.  Click the image for the full infographic.

December 9th, 2015|

Millennials@Work: Perspectives on Reputation

KRC Research, in partnership with leading global communications and engagement firm Weber Shandwick and the Institute for Public Relations (IPR), found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job. The survey reveals Millennials’ hyper-focus […]

December 9th, 2015|

Reputation INSIGHT Series: Social Media Crises in the General Counsel’s Office

By Mark Richards, Senior Vice President
Nearly half of Legal Counsel at Fortune Global 1000 companies have not had professional training on how social media impacts their company. 
These days, with instantaneous 24-7 communications and widespread use of social media, corporate reputation threats can emerge and spiral into full-blown crises quickly. One essential member of the risk […]

November 18th, 2015|

Social Media’s Role in Crisis Management

No company is immune to reputational assaults via social media, and effectively responding to digital attacks often requires an interdisciplinary approach to social crisis management.  One essential member of the crisis response team is in-house legal counsel.  The role of legal counsel in ensuring regulatory and legal compliance at times of crisis is critical, […]

November 18th, 2015|

Engaging Today’s Automotive Engineers

Technology’s impact on driving has influenced nearly every facet of the auto industry. In an effort to better understand how rapid changes in the media landscape are impacting how automotive engineers consume information, Weber Shandwick and KRC Research commissioned a report titled Engaging Today’s Automotive Engineers: How to Reach Those Powering Us Forward.

The study is […]

November 9th, 2015|