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Creative Qualitative: Eliciting the Most Usable Insights in Focus Groups

By Karin Cantrell, Director

In recent years, there has been much discussion on the ways we, as researchers, can keep our respondents more engaged in quantitative studies- trying to find the secret sauce into mitigating drop-off rates and reducing the amount who carelessly speed through surveys.  We’ve responded, in turn, by making our surveys more […]

January 4th, 2016|

Happy Holidays from KRC Research!

As the end of the year draws closer, we at KRC want to wish you a very happy holiday season and all the best for 2016.  Here are some of our favorite new findings about the holidays.  Click the image for the full infographic.

December 9th, 2015|

Millennials@Work: Perspectives on Reputation

KRC Research, in partnership with leading global communications and engagement firm Weber Shandwick and the Institute for Public Relations (IPR), found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job. The survey reveals Millennials’ hyper-focus […]

December 9th, 2015|

Reputation INSIGHT Series: Social Media Crises in the General Counsel’s Office

By Mark Richards, Senior Vice President
Nearly half of Legal Counsel at Fortune Global 1000 companies have not had professional training on how social media impacts their company. 
These days, with instantaneous 24-7 communications and widespread use of social media, corporate reputation threats can emerge and spiral into full-blown crises quickly. One essential member of the risk […]

November 18th, 2015|

Social Media’s Role in Crisis Management

No company is immune to reputational assaults via social media, and effectively responding to digital attacks often requires an interdisciplinary approach to social crisis management.  One essential member of the crisis response team is in-house legal counsel.  The role of legal counsel in ensuring regulatory and legal compliance at times of crisis is critical, […]

November 18th, 2015|

Engaging Today’s Automotive Engineers

Technology’s impact on driving has influenced nearly every facet of the auto industry. In an effort to better understand how rapid changes in the media landscape are impacting how automotive engineers consume information, Weber Shandwick and KRC Research commissioned a report titled Engaging Today’s Automotive Engineers: How to Reach Those Powering Us Forward.

The study is […]

November 9th, 2015|

The Honeywell Smart Building Score

KRC Research partnered with Honeywell to develop and field its survey of smart buildings in the United States, after which KRC developed scores and rated attributes for several building types and U.S. cities.  From

“From San Francisco to New York, buildings dot skylines and punctuate cities, taking on many shapes and purposes, from airports […]

October 28th, 2015|

KRC Has Arrived in the Windy City!

By Amanda Leech, Research Manager, KRC Chicago

KRC Research now has a presence in Chicago! I’m excited to be helping KRC expand further west, working right in the heart of downtown on the 24th floor of the John Hancock Center. Researcher that I am, one of the first things I did upon my arrival was […]

October 16th, 2015|

The End of Summer Vacation as We Know It?

By Bradley Honan, CEO

I am just hours away from heading out on my annual summer vacation (the Connecticut & Rhode Island seashore) and my Out of Office reply is ready to go! I am excited to be spending time with my family and eagerly looking forward to recharging the batteries – it’s been quite […]

September 1st, 2015|

KRC Digital & Social INSIGHT Series: Interview with Jen Golbeck, University of Maryland, Pt. 2

KRC is continuing a new INSIGHT series – an ongoing series of interviews with experts in the digital and social media space.  For our second installment, we continued our conversation with Jennifer Golbeck, director of the Human-Computer Interaction Lab and associate professor at the University of Maryland.

Interview by Derek Richer, Senior Vice President

Jennifer is a leader in social […]

August 25th, 2015|