krc@krcresearch.com

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So far krc@krcresearch.com has created 41 entries.

AI-Ready or Not: Artificial Intelligence Here We Come!

As companies confront the next wave of the information age—the era of Artificial Intelligence (Al)—Weber Shandwick partnered with KRC Research to conduct Al-Ready or Not: Artificial Intelligence Here We Come!, a survey among consumers in five global markets and augmented with how well marketers are aligned with those perspectives. AI is undoubtedly transforming business. Our […]

October 20th, 2016|

What Data Teaches Us About Hispanic Audiences

In honor of Hispanic Heritage Month, we’re highlighting some of the most recent insights about this socially, culturally, and politically influential demographic group and how marketers are responding to this ever-changing and increasingly visible demographic.

First, much of the growth of the Hispanic or Latino demographic can be attributed to the coming-of-age of the “NextGen” […]

October 11th, 2016|

The Dawn of CEO Activism

Weber Shandwick, in partnership with KRC Research, released The Dawn of CEO Activism. This survey of American adults gauges awareness of and attitudes toward CEOs speaking out on important societal issues. We have identified CEO activism as a new dynamic executive engagement platform that has the ability to drive and differentiate corporate reputation. The research […]

September 9th, 2016|

An Intern Answers the Questions that She Asked in Her Own KRC Interview

Written by Ruth Aitken (Class of 2017, Tulane University)

In the first few months of 2016, I was studying abroad in Madrid but already missing my home metropolis of Washington, D.C. In my daydreams, I played a starring role as Vivacious Young Professional with Amazing Internship in the setting of Best City in America (I’m biased). I […]

August 19th, 2016|

The CEO Activist and Corporate Reputation: Five Tenets of CEO Activism

by Mark David Richards, Senior Vice President

Companies and their CEOs have long worked to influence public policy on issues that affect their core business and bottom-line, but corporate and business leaders have typically remained neutral on controversial social issues. In recent years, more CEOs are speaking up on social issues unrelated to their company’s business. […]

June 22nd, 2016|

What is CEO Reputation Premium, and Why Does it Matter for Your Organization?

It’s hard to argue that the past decade has been positive for CEOs and large multinational corporations. Between a global financial crisis, the spread of worldwide protest movements (such as Occupy Wall Street), and a massive backlash against executive-level compensation, companies — and their top leaders — have faced significant, consistent threats to their […]

April 22nd, 2016|

How Much Incivility Will American Voters Tolerate in the Race to the White House?

by Mark David Richards, Senior Vice President, and Lindsay Gutekunst, Vice President

The American president is elected of the people, by the people, for the people. Last night, thousands of Iowans began the lengthy democratic process of choosing the next president. Just what does it take to be elected president in of the United States in […]

February 2nd, 2016|

Lessons for Brands and Companies in Political Message Testing: A Letter from the Campaign Trail

By Bradley Honan, KRC Research

How do you get your product or idea sold?  How do you grow market share?  How do you simulate the likely impact of a campaign you want to run, before it’s developed?

Marketers, advertisers, communicators, and branding strategists grapple with these questions every day.  What are you to do?

With the race […]

February 1st, 2016|

KRC’s Thought Leadership & Content Creation Model

Click here to download the webinar presentation slides, or view them in the player below.

At the annual Public Relations Society of America 2015 International Conference and a webinar on January 14, KRC shared our comprehensive approach to creating meaningful, original content that commands coverage and engages stakeholders.

In this era where content is in demand 24-7, this approach […]

January 14th, 2016|

Repetition, Repetition, Repetition: Lessons for the Corporate World from Obama’s State of the Union Address

In today’s media landscape, the marketing, branding, communications, and advertising agencies that support corporations assume that because something has been said once, it’s been heard.  This just is not the case – it never has been, nor will it ever be!

While there are more opportunities to be heard, breaking through the clutter and truly […]

January 13th, 2016|