As Facebook CEO Mark Zuckerberg demonstrated over the last several days with his congressional testimonial, Facebook continues to dominate headlines with threats they are facing as an organization.
Two of these threats are getting almost all the coverage, but I would argue a third issue is far more serious – the growing defection of marketers […]
In a pro bono capacity, KRC Research recently surveyed current and prospective donors on behalf of Greater Boston Legal Services (GBLS). KRC’s work was designed to help them better understand the mindset of their current and prospective donors as well as test how to optimize their messaging and communications approach in order to assist […]
At a time when consumers appear to increasingly vote with their wallets, either in support of or against companies, Weber Shandwick and KRC Research surveyed consumers in the US and the UK to explore the motivations behind consumer activism. The research, Battle of the Wallets: The Changing Landscape of Consumer Activism, investigates the motivations behind […]
Weber Shandwick, in partnership with KRC Research, released The Company behind the Brand II: In Goodness We Trust, a second installment in The Company behind the Brand series. The new survey, conducted among consumers and executives across 21 markets worldwide, found that today’s consumers are increasingly expecting companies to deliver well-being to their lives while closely watching how […]
We were told that marketing would be forever turned upside down. The end of communications as we knew it was just around the corner. Finally, we would retire John Wanamaker’s famous axiom – “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
But while technology and platforms have indeed changed marketing […]
KRC has written a chapter in the Sentiment Analysis in Social Networks book by Federico Alberto Pozzi, Elisabetta Fersini, Enza Messina, and Bing Liuwhich looks at the role of social networks in modern society. In our chapter titled The Human Advantage: Leveraging the Power of Predictive Analytics to Strategically Optimize Social Campaigns, we highlight our […]
This past summer, KRC had a truly fantastic class of summer interns. We believe that we’re able to consistently find great interns because we offer them an experience that is much more rewarding than just photocopying or going on coffee runs. Instead, we have our interns dive headfirst into the actual work that we […]
As companies confront the next wave of the information age—the era of Artificial Intelligence (Al)—Weber Shandwick partnered with KRC Research to conduct Al-Ready or Not: Artificial Intelligence Here We Come!, a survey among consumers in five global markets and augmented with how well marketers are aligned with those perspectives. AI is undoubtedly transforming business. Our […]
In honor of Hispanic Heritage Month, we’re highlighting some of the most recent insights about this socially, culturally, and politically influential demographic group and how marketers are responding to this ever-changing and increasingly visible demographic.
First, much of the growth of the Hispanic or Latino demographic can be attributed to the coming-of-age of the “NextGen” […]
Weber Shandwick, in partnership with KRC Research, released The Dawn of CEO Activism. This survey of American adults gauges awareness of and attitudes toward CEOs speaking out on important societal issues. We have identified CEO activism as a new dynamic executive engagement platform that has the ability to drive and differentiate corporate reputation. The research […]
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